One other thing to consider is that software business models are evolving throughout the industry. Subscription models are becoming increasingly common. Things have changed a lot along the way – when I started in the industry, you could pay $60K for a paint system (Matador 64). Maya 1.0 with all its modules cost around $30K. For many people the price of entry was completely prohibitive. Subscription models allow businesses to plan their budget and keep their outgoings at a consistent level, while rental programs enable them to vary their capacity according to need.
If you find a software business that doesn’t exist to make money, then you’ll probably find one that won’t exist for long. Jill
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