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Kenyatta's Winning Methods


 Strong campaigning from president-elect won him votes in areas
usually dominated by his main rival.

By Bernard Momanyi - International Justice - ICC



ACR Issue 343,

27 Mar 13













Political analysts in Kenya say president-elect Uhuru Kenyatta won the
election earlier this month because he lifted significant numbers of
votes from areas traditionally supportive of his main rival, Raila
Odinga.

After a protracted counting process, Kenyatta was declared winner on
March 9 with 4,000 votes over the 50 per cent he needed to avoid going
into a second, runoff vote.

Kenyatta won 50.1 per cent of the vote, while Odinga polled 43. 3 per
cent with the rest of the votes shared by six other candidates.

On March 16, Odinga filed a petition at the Supreme Court in Nairobi
challenging the poll result and accusing Kenya’s Independent Electoral
and Boundaries Commission, IEBC. A ruling will be made by March 30.

This election is likely to prove Odinga’s last chance of becoming
president after an unsuccessful attempt in the election, held in
December 2007.

Kenyatta and his running mate in the Jubilee coalition, William Ruto,
are facing trial at the International Criminal Court, ICC, for their
alleged role in orchestrating the bloodshed that erupted after the
2007 election was disputed.

A third suspect, Joshua Arap Sang, also faces trial for the violence.

More than 1,100 people were killed and 600,000 others displaced as
Kenya experienced the worst electoral violence in its history. The
conflict was brought to a close in early 2008 when a coalition
agreement was struck between Odinga, who became prime minister, and
Mwai Kibaki, who was declared president.

In Kenya’s first general election since that unrest analysts say
Odinga, who was standing for the Coalition for Reform and Democracy,
CORD, appeared to have lost some of the support he previously enjoyed
in various parts of Kenya.

Analysts say the Jubilee coalition secured more votes in traditionally
CORD constituencies than the other way round.

"When you look at the results, Uhuru [Kenyatta] received more votes in
Odinga's strongholds as compared to what Odinga scored in Uhuru
[Kenyatta] strongholds,” Tom Wolf, lead researcher at IPSOS Synovate,
said. “This is attributed to the last-minute mobilisation done by
Jubilee."

In Mandera county in northeastern Kenya – usually seen as a CORD
stronghold – Odinga picked up only around 4,000 thousand votes
compared with a massive 94,000 for Kenyatta.

Turnout in Kenyatta’s traditional support-bases was higher than in
Odinga’s, and this too proved a decisive factor.

"In the 20 counties where Mr Kenyatta received most votes, the average
voter turnout was 88 per cent, while in the same number of counties
Odinga had a turnout of 84 per cent," Wolf said.

Kennedy Masime, executive director of the Centre for Governance and
Development and chairman of the Elections Observation Group, said that
Odinga failed to get enough of his traditional supporters to come out
and vote.

“[Kenyatta’s] ability to mobilise his Central and Rift Valley voters
is hardly extraordinary. There were high stakes in this election,
especially given the ICC issue,” Masime said.

Odinga’s efforts to muster support proved particularly challenging in
Coast province – formerly one his strongholds – where a secessionist
movement known as the Muslim Republican Council, MRC, actively tried
to dissuade people from voting.

Masime said Odinga’s hopes of becoming the next president were “dealt
a blow” in Coast, where turnout was only 60 to 70 per cent.

James Oranga, a political consultant in Nairobi, attributes CORD’s
lower vote tally to Odinga being less vocal than his Jubilee rivals in
encouraging voters to register during a month-long process held at the
end of last year.

“This is a sharp contrast to the Jubilee Alliance, which not only
mobilised its supporters to register but also implored them to go out
and vote in large numbers. This is evident from the figures released
during the tallying period,” Oranga said.

Dr Adams Oloo of the University of Nairobi’s Institute of Development
Studies says another factor in Kenyatta’s favour is that he had more
time than Odinga to travel around the country and build up support.
Kenyatta stepped down as Kenyan finance minister in January 2012 after
the ICC confirmed the charges against him.

By contrast, Odinga continued to carry out his duties as prime
minister right up until formal campaigning got under way.

“[Odinga] seems to have [taken] his eye off the ball a long time ago,
while the Jubilee team remained on the ground mobilising support,”
Oloo said. “Raila [Odinga] was likely too busy with other issues as
prime minister.”

In its campaign, CORD hoped to capitalise heavily on one apparently
favourable factor – the criminal charges that Kenyatta and Ruto face
at the ICC. Odinga repeatedly pointed out that, if elected, Kenyatta
would be forced to govern Kenya from The Hague, where his trial is
scheduled to start in July and could last several years.

Besides the practical difficulties posed by the trials, victims of the
2007-08 electoral violence have yet to see high-level perpetrators
brought to account. Hundreds of families have yet to return to their
homes, or resettle permanently elsewhere.

Nevertheless, analysts say Kenyatta and Ruto managed to turn the
impending ICC trials to their advantage.

In the Rift Valley, which is dominated by the Kikuyu and Kalenjin
communities – traditional backers of Kenyatta and Ruto, respectively –
the ICC charges did not deter people from voting for the two
candidates.

During campaigning, the Jubilee candidates portrayed the ICC charges
as an indictment of the Kenyan people as a whole, and of their own
ethnic groups in particular.

"For Uhuru and Ruto, the ICC issue clearly played a major part in
handing them the contested victory,” Martin Oloo, a political analyst
in Nairobi, said. “The Kalenjins and Kikuyus, who were seen to be the
largest voting bloc, seem to have been convinced that this was a case
against them as communities."

Oranga said that while Jubilee campaigned “vigorously” in the Rift
region, CORD “banked on a wrong assumption. They thought they will get
a third of the votes from Rift Valley, but ended up getting nothing
from there.”

In Martin Oloo’s analysis, Odinga failed to make the most of the ICC
issue, and his handling of it actually played into Jubilee’s hands.

In order to win votes among those opposed to the ICC trials ,Odinga
said that if he was elected president, he would try to bring the ICC
cases back to be tried in Kenya. However, in the Rift Valley this
pledge gave rise to a misperception that Odinga had some sort of
control over the Hague process, and was therefore responsible for
Kenyatta and Ruto being charged in the first place.

Oloo noted that Odinga changed direction near the end of his campaign,
telling voters that people must face justice for their crimes.

“That change of tack spoiled [things] for him, because he became
inconsistent. It was not strategic at all," Oloo said.

Other analysts say the key messages delivered in the Kenyatta campaign
contributed to his success.

Alfred Ng’ang’a, the manager of a public relations firm in Nairobi,
argued that one of Kenyatta’s strengths was his focus on the important
issues that affect the day-to-day lives of “the common mwananchi” (a
Swahili term meaning “public”).

“They [Jubilee] always spoke about problems facing the people, like
lack of food, insecurity, unemployment and they spoke more often about
what their government will do to offer solutions,” Ng’ang’a told IWPR.

Ng’ang’a said Kenyatta also demonstrated a greater willingness than
Odinga to engage Kenya’s young people, a key section of the
electorate.

According to government figures, 75 per cent of Kenya's population is
under 30 years old.

Ng’ang’a highlighted Kenyatta’s use of modern tools like social media
and slogans such as “Dunda na Uhuru” (“Dance with Uhuru”) which
appealed to young people.

The Jubilee Alliance also ran a poster campaign depicting young people
seeking a government that would create jobs.

By contrast, Ng’anga said, Odinga focused too much on promises to
reform the mechanisms of government and making amends for the failings
of past administrations, and did not make it clear enough what he
would do for Kenyans.

“Unlike Jubilee, CORD concentrated too much on dwelling on issues of
the past, which every government had been talking about, with no
solutions,” Ng’anga said.



Bernard Momanyi is a reporter for ReportingKenya.net and News Editor
at Capital FM in Nairobi.

This article was produced as part of a media development programme by
IWPR and Wayamo Communication Foundation in partnership with Capital
FM.

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