Good question and the answer is ... Because even though our customers have double-opted in, the mail filters at their ISPs and on their local boxes will still catch and sort out our email if it parses as spam, not ham. This is particularly true for our less technically sophisticated customers. Then, we have customers calling or emailing us to complain that their sister/cousin/friend got our offer, but not them ... and they are none to happy about it.
We are on the flip side of the spam problem ... legitimate, responsible email marketers who work very hard to get our message into the inboxes of folks who not only want it, but demand it. As a result we have to stay abreast of spam trends to make sure our ham is not seen as spam. Doug Daulton Email Systems Manager MGM MIRAGE Advertising, Inc. -----Original Message----- From: John Andersen [mailto:[EMAIL PROTECTED] Sent: Wednesday, August 04, 2004 11:12 PM To: [EMAIL PROTECTED] Subject: Re: Syncing domains in email to prevent being seen as "phishing" On Wednesday 04 August 2004 08:00 am, Daulton, Douglas wrote: > and our list management product (Lyris) uses SA as a tool for helping > us understand the "spaminess" of our correspondence. And why should that be necessary on a "double Opt In List" as you claimed in your original post???? -- _____________________________________ John Andersen
