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Understanding New Media 2.2
The German Scene:
The network, memory and identity: a challenge for digital art
Open Lecture by Wilfried Agricola de Cologne
Tuesday Dec. 12, 2006 4 pm – 6.30 pm
Università degli Studi di Napoli “L’Orientale”, Palazzo del Mediterraneo
Via Nuova Marina 59 Naples (I)
Hall 1.1 / free entrance, English language
Video streaming on www.mediartsoffice.eu

Who’s really Wilfried Agricola de Cologne? Nobody knows his true identity and 
his true age (he declares to be born on 1950). Surely Wilfried Agricola de 
Cologne is German, born somewhere in the Black Forest. And surely he is one of 
the most exceptional virtual artists and curators ever existed, who lived and 
worked truly practicing a permanent online exposure. He declares to have died 
as the artist AGRICOLA on 31 December 1998 as the result of a terrorist attack 
and also tells to be reborn as the artist AGRICOLA de Cologne on 1 January 
2000. He is living and working since 1984 in Cologne (Germany).

MAO, Neapolitan no profit agency with an European mission that speaks English 
and like to import in Italy all that would remain unknown (while exports the 
best Italian practices), continues its mission to disseminate digital culture 
and the most relevant topics of new arts to Italian audience. MAO invites the 
German Artist de Cologne to open the new cicle of the talks Understanding new 
media dedicated to the stars of the German Scene by producing and curating an 
open lecture streamed on the web as every talk offered before in Italy, where 
audience is acclaiming such moments dedicated to indepth with strong quality 
issues the debate on digital culture.

The seminar, entitled The network, memory and identity: a challenge for digital 
art, is dedicated to explore the most recent Agricola’s projects. Agricola 
tells, for the first time in Italy, about his Java Museum and the experience of 
[R] [R] [F]---> 200X (Remembering, Repressing, Forgetting), a flash video 
festival (as well as an online environment) that put together more than 800 
artists and 50 curators of international standing and gives evidence of how is 
possibile, also in the art world, to apply the networking aptitude and culture. 
Curators select a numbers of artists on a theme base, after each selection and 
after the consequent online and offline exhibition, they put new visions and 
new culture insights, with the creation of new memories and connections. 
Therefore, after the different acquiring of further themes of selection and 
after having done further editions, Agricola created a network and an 
incredible database, either structural and performative – that is filled by all 
the viewpoint of the participating artists/curators but mainly assuring 
infinite other collective and rizhome-based visions. Since 2004, the festival 
selected just two themes, the memory and the identity, that are the core of the 
talk, curated by MAO, that the artist will offer on December 12, in Naples, 
starting at 4 pm. The lecture will be the first European occasion to appreciate 
the festival results, because it has been closed and just presented to MACRO 
(Museum de Arte Contemporaneo, Rosario, Argentina), on last November 14. So MAO 
offers, according to its mission, an absolute preview, that could be easily 
followed from each part of the world by the web streaming on mediartsoffice.eu 
website.

Agricola will be introduced by the MAO curators, that will announce also the 
next no profit projects. To give the salutation of the collaborating 
University, the madam professor Jocelyne Vincent, Director of Dipartimento di 
studi americani, culturali e linguistici of Università degli Studi di Napoli 
“L'Orientale”, together with Tiziana Terranova, culture media and film science 
of the Essex University (UK), visiting professor to the department managed by 
Professor Vincent thanks to the “brain incentives” programme dedicated by 
Italian Ministry of Education to the mobility return of Italian researcher 
abroad.

[more info on: http://www.mediartseurope.eu - press office: [EMAIL PROTECTED]


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