By coincidence I am looking into this today, and I stumbled onto this:
http://www.roughlydrafted.com/RD/Home/E83D58B3-10E0-4A9C-8847-
BCE665EE235C.html
You should also check out the comments to this criticism.
best
J
*
On Jan 27, 2007, at 11:29 AM, Heiko Recktenwald wrote:
Well,
Geert Lovink wrote:
(after e-waste campaigns such as http://www.e-waste.ch/ this
greenpeace initiative, targetted at apple, seems to be the next
level, focussed on the production, and no longer on the recycling
economy and the management of the waste side of computer use. geert)
http://www.greenmyapple.org
We love Apple. Apple knows more about "clean" design than anybody,
right?
No. The "clean" design is some sort of fashism, look at the details.
Myfirstapple, it is for kids and idiots.
H.
So why do Macs, iPods, iBooks and the rest of their product range
contain hazardous substances that other companies have agreed to
abandon? A cutting edge company shouldn't be cutting lives short
by exposing children in China and India to dangerous chemicals.
That's why we Apple fans need to demand a new, cool product: a
greener Apple.
We're Greenpeace, and we want a fresh green Apple.
Right now, poison Apples full of chemicals (like toxic flame
retardants, and polyvinyl chloride) are being sold worldwide. When
they're tossed, they usually end up at the fingertips of children
in China, India and other developing-world countries. They
dismantle them for parts, and are exposed to a dangerous toxic
cocktail that threatens their health and the environment.
You can't recycle toxic waste
If Apple doesn't drop the toxics from its products, it doesn't
matter how good a recycling program they have. Because toxics make
recycling more hazardous. And eventually, the toxic chemicals will
be released. Dropping toxics makes reuse and recycling of products
simplier, safer and cheaper.
Recycling - Apple finally came around to a limited recycling
program in the US, but they can do better. We want them to offer a
comprehensive take-back and recycling program worldwide. Not just
in the US or where Apple is legally compelled to.
It's time for Apple to use clean ingredients in all of its
products, and to provide a free take-back program to reuse and
recycle its products wherever they are sold. That means: Remove
the worst toxic chemicals from all their products and production
lines. Offer and promote free "take-back" for all their products
everywhere they are sold.
We're not asking for just "good enough." We want Apple to do that
"amaze us" thing that Steve does at MacWorld: go beyond the
minimum and make Apple a green leader.
Go on, be a tiger
It's not about bruising Apple's image, Apple should be an
environmental leader. We want Apple to be at the forefront of
green technology, and to clearly show other companies how to do it
the right way. But YOU have to tell Apple to go green to the core
-- they listen to their customers, not to Greenpeace.
Innovative or Conventional?
Of course Apple isn't the only company that needs to change its
ways. But in a recent Greenpeace scorecard, Apple ranked lower
than HP, Dell, Nokia, and Sony. For an industry innovator, Apple
is falling off the cart while the leaders of the industry are
speeding ahead.
Apple is lagging behind both Dell and HP, who have both promised
to start removing toxic chemicals from their products. And HP and
Dell both have much better global "take back" programs than Apple.
Start a revolution on your desktop
Enough talk - let's get going. Ready to take a bite of Green
Apple? Join thousands of other cool Green Apple activists and take
action today.
Still got questions? Check out the questions about the campaign
and iPoison + iWaste for more details about the campaign and
Apple's environmental record.
If you want to get involved, visit the iBuzz page: http://
www.greenmyapple.org/buzz
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