Dear Spectrites,

A fascinating discussion is emerging in (late) response to the funding cutbacks 
in the UK, NL, and now Slovenia. Without wanting to take anything away from 
what has been said so far, I would like to introduce a slightly different angle 
to the discussion. 

Because this is all still in becoming, it necessarily has to be sketchy.

That public funding for arts, especially the experimental arts and media arts / 
networked arts, are under increasing pressure is not really new - the scale and 
acceleration of austerisation is, obviously. Seeing for a long time the 
shifting funding priorities (from an 'arts' or slightly more autonomous 
designation to the 'economistic' notion of 'creative industries - a bit more 
about that in respect to the situation in The Netherlands at the end) it was 
clear that alternative models of sustainability for the kind of practices that 
are at least close to my heart should be probed and developed.

In 2008 we started this discussion around the rapid growth of on-line 
collections of audio visual material and their public accessibility with the 
Economies of the Commons conference series, inspired by the term that Felix 
Stalder had originally suggested to us. The conferences provide a relevant 
constellation of heritage, archive, as well as independent initiatives, 
producers, cultural and arts organisations and representatives of (public) 
broadcasting. This is an on-going discussion and exploration.

The idea in rough terms is to investigate how in view of the unreliability of 
public support structures (as has become abundantly clear now, but remember we 
started this discussion in 2007/8, alternative support structures can be 
constructed for these kind of experimental and public access practices and 
resources that still retain the ideals of accessibility, of publicness, of 
sharing, of free exchange (free as in unfettered - not 'gratis').

Documentation of the first ECommons conference:
www.debalie.nl/dossierpagina.jsp?dossierid=208416

Website of ECommons 2:
www.ecommons.eu

There are different layers to this undertaking. One important step is to 
understand what kind and how value is created in situations where no immediate 
transaction takes place when having access to the resources, productions, 
gatherings, exchanges we are studying. Here the figure of the commons (a highly 
anglosaxonian notion and not 'common' in The Netherlands at all), comes 
squarely into view. It is possible through this notion of shared resources, the 
commons, to tap into a rich experience and body of both practical work and 
excellent (economic) theory that has been developed in the commons movement 
suis generis, by a.o. Ollstrom and Hess and many others.

The figure of the commons identifies a third economic logic, next to that of 
the Market and Public (State) support, that is highly productive in a multitude 
of situations to resolve problems of access to resources, knowledge, skills, 
means of production, reputation building (important for the general art economy 
/ market that is essentially a reputation economy), distribution 
infrastructures and more. The commons is not an ant-thesis to the market, nor 
is it replacement for public support structures, much rather it is 
complementary. Current debates about crowd funding that have suddenly become 
popular (surprise!?) are hopelessly beside the point, they reflect the simple 
logic of established cultural institutions who see their public funding go down 
and want to compensate this monetary loss simply by extracting more money from 
'the crowd' - rather than rethinking the nature of their own practice and ways 
of working. We can see that this will lead nowhere as 'the crowd' will not be 
willing to supplement dwindling public arts funds, meanwhile not getting 
anything new and not getting a stake or a new kind of involvement in the 
organisations and their cultural output. In other words, this short term 
strategy amounts to the same as simply raising the prices of your ticket sales, 
and we know what the result of this will be, raise them too much and the 
audience will stay away.

After two conferences (2008 and 2010) and extended discussions in the local and 
international environment the main observation that I take from the Economies 
of the Commons debate is that new realities are forcing cultural organisations 
to both rethink how they work and how they raise support for their activities. 
Replacing public funding with a commons based revenue stream will not work, 
while complete commercialisation will de the death trap for what makes this 
cultural activity most valuable (i.e. public accessibility, active dialogue, 
reuse and remix, critical engagement of the aesthetics and politics of 
experimental and media arts).

Therefore it seems that hybrid  models of practice need to be developed very 
urgently. Public funding should not be discarded, but should be fought for and 
where possible reinstated in the future, if current cutback plans are indeed 
effected (as it looks now they will be). But next to that more robust support 
structures need to be developed that range from shared resources and 
infrastructures (inter-institutional),  a more active community centric 
relationship between cultural organisations and their public beyond the 
prismatic jargon of crowd funding and crowd sourcing - i.e. based on genuine 
relationships of mutual interest and not seeing 'the crowd' as an amorphous 
body from which to suck the blood for a vampire-like existence as a non-living 
/ non-dead entity, AND a critical look at (yes!) monetisation of the value 
created in arts and cultural contexts through established and emerging market 
mechanisms - not for the sake of profit but for the sake of sustaining that 
what is truly valuable and keeping it open and accessible.

From what I see evolving now none of these three channels will deliver on their 
own (public support, the commons, the market). So, if we are to be serious 
about the future of the practices we have so long been involved in, my feeling 
is that only a complementary strategy will point a way ahead, however difficult 
and frustrating that route will be. 

So far the ECommons conferences have not produced a single model of how to 
effect a new and sustainable strategy, but they do more than simply raise the 
question. Where the focus during the ECommons events has been on heritage / 
archives / on-line resources, the Free Culture Forum (FCF) in Barcelona has 
moved in its last edition towards the question of economic sustainability of 
commons based or free culture practices from the perspective of the producer - 
a first document in this direction can be found here:
http://fcforum.net/en/sustainable-models-for-creativity/declaration

FCF is now in the process of launching a new research initiative to try and 
substantiate the suggestion made in the declaration of the 2010 edition (and 
will reconvene in 2011 also). Hopefully this research can be developed to 
further strengthen the attempts at building new hybrid and more robust and 
sustainable support models in view of an untrustworthy state that capitulates 
to the pressure of a global reconfiguration of the international economy on the 
one hand, and market fundamentalism on the other.

It is clear at least that the discussion is both economic and political, but I 
think we cannot wait anymore for the state to get its act together, and should 
move forward into the domain of what has long been called the post-governmental 
condition.

------------

On the situation in The Netherlands:

While I sympathise with all attempts locally to address the funding cutback in 
the arts sector in The Netherlands, and actions to amend its potentially 
disastrous effects, when looking at the specific domain of new media culture or 
e-culture (as it is named in NL), it would be wrong to assume that the current 
policy proposal is somehow irrational or ill-conceived, or not properly thought 
through. Quite on the contrary, the suggestions made by the state secretary are 
the perfectly logical culmination point of a shift in discourse and funding 
priorities well underway before the financial crisis, which is supposed to be 
the root cause of this austerity operation.

Already during discussions in preparation for the infamous Practice to Policy 
conference (Towards a New Media Culture in Europe, 1997), policy makers at the 
Ministry of Culture repeatedly voiced their concern that an entirely new sector 
of cultural and artistic activity around the new media would place a 
disproportional burden on the public budget for culture. It was more or less 
unthinkable that this could be payed for at the expense of existing cultural 
infrastructures (slash the Opera's for new media culture? - not an option). 
Consequently other funding opportunities needed to be identified, ranging from 
a closer alignment with industry (art and industry), education (formal and 
informal learning), and the social and care sector (social quality). Only a 
cross-sectoral approach, tapping into the resources available in these 
different sectors would be able to resolve the investment needs to let the new 
media culture field blossom.

And actually this strategy worked quite well - the Waag Society with its foot 
simultaneously in culture, innovation, education and care is the living 
embodiment of this idea.

A few years down the road, however, the creative industries meme (under 
influence of Blairite Britain and third way politics - also highly popular in 
NL) started to gain traction. Creative Industries as an idea provided policy 
makers with the ideal solution to this infrastructure problem for new media 
culture: Public money would not be simply public funding - spend once and it 
comes back to you next year - but instead presented itself as an investment 
opportunity, where new initiatives could be set up that would sustain 
themselves in the market and that would even generate a substantial 
contribution to the general economy offering a profitable payback for society 
and the government (through tax revenues).

Obviously, the creative industries meme was a much more attractive proposition 
for these overburdened policy makers than new media culture or arts. We have 
seen in policy making, debates, writing, discourse that words such as 'art', 
'autonomous', 'culture' have all been side-lined, while 'experimentation' now 
became a natural part of 'innovation', making it subservient to an implied 
economic logic or expected economically beneficial long term effects. Art and 
economy became a popular subject for a state secretary of culture about two 
policy generations ago, and she was herself coming from the business community, 
not from public administration, let alone the arts field.

The current transformation of the separate sectors of design, architecture and 
e-culture into 'creative industries', baptised with a new investment fund is in 
no way a contradiction of this trend, but instead its absolutely logical 
culmination. This new labelling is more than a mere semantic exercise - it is 
deliberate strategy to eradicate 'autonomous experimentation' and make cultural 
production subservient to an economised market logic. It is also an effective 
tool for the complete depolitisation of art.

Critics in The Netherlands, again I sympathise with their criticism, have 
absolutely no stance to claim that this is a sudden or a new development, that 
the arts sector (not just the media arts / new media culture) could not see 
this coming. Already in 1999 / 2000 former director of De Balie Chris Keulemans 
and design critic Max Bruinsma wrote an extensive series of well researched and 
argued essays for Dutch national daily De Volkskrant critiquing the 
'economisation of culture', right about the time when at De Balie itself we 
were developing the Tulipomania DotCom conference (2000) at the instigation of 
Geert Lovink. Warnings that the economisation of culture meant a disregard for 
the enormous societal value of autonomous experimentation in the arts and its 
ambiguous and often untraceable trickle down effects in society (and economy), 
in favour of short-term economistic market driven view of cultural supply and 
demand structures.

Only when the cutbacks were finally announced did the art world spring into 
some kind of action (street protests in the Fall of 2010) and now is facing 
dramatic consequences of well over a decade of inaction and unwillingness to 
critically engage the shifting discourses in policy formation and politics at 
large. In the current situation the arts world is set back by miles and needs 
to play a hyper-urgent catch up game, most likely unable to prevent as yet 
immeasurable damage.

It is important, when developing a critique or actions aimed at challenging 
these policies, to understand where they come from and how they are formed - 
they do not just appear randomly and out of nowhere.  

Obviously it is never too late to spring into action - but is VERY late!

As for myself, I will not actively protest but support any well argued 
critiques, for the rest I'd rather spend my time building alternatives.

Bests,
Eric

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