Aksioma – Institute for Contemporary Art, Ljubljana, kindly invites you to the 
opening of the exhibition and presentations:

Igor Štromajer
Make Love, Not Art
www.aksioma.org/make_love_not_art

Aksioma | Project Space
Komenskega 18, Ljubljana, Slovenija
29 February – 16 March 2012

Presentations and exhibition opening: Wednesday, 29 February 2012, 7 p.m.

Accompanying the opening of the exhibition, there will be three presentations. 
They will shed light on digital life in cyberspace, which can end with the 
expunction of data, oblivion or the death of online identity. Igor Štromajer 
will present the incentives for the project Expunction and the problem of 
archiving online works of art. Gordan Savičić – who, as part of the project Web 
2.0 Suicide Machine, enabled the users of the social network to erase their 
entire profile to secure their right to privacy and free management of digital 
life – will discuss the issue of persistence of online identity in social 
networks. Ida Hiršenfelder will consider digital death as a political and 
aesthetic statement in works of art and the idea of eternity of online life as 
an absurd desire to archive everything that exists.

Images available for free download: www.aksioma.org/press/make_love_not_art.zip

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Igor Štromajer
Make Love, Not Art

Igor Štromajer’s exhibition focuses on the project Expunction. Between 11 and 
16 June 2011, Štromajer, one of the pioneers of net art in Slovenia and 
worldwide, carried out a ritual expunction of his classic net projects, which 
he created between 1996 and 2007. Every day during that period, he deleted one 
net art project; he removed it permanently from his server, so that the 
projects are now no longer available on the web server of Intima Virtual Base. 
He completely deleted 37 net art projects, totalling 3288 files or 101 MB. The 
documentation of the expunction and the entire project is available online at 
www.intima.org/expunction.

The project Expunction raises questions about temporality, duration and 
availability of net art projects (the so-called “net art”), which change over 
time and slowly, but persistently lose their utility and, accordingly, their 
content. Štromajer’s principal guide in this project was the idea that one who 
creates, programs and constructs art can also deprogram, deconstruct, delete 
it. This is not an aggressive or destructive act, but rather an instance of 
taking into account natural rhythm: birth, life, death, which repeat themselves 
cyclically and oscillate in natural amplitudes. Štromajer has deleted history, 
including his own personal, intimate history, for he believes that memory is 
here to deceive, to betray us, and not to show and describe the past for us. A 
deceitful memory is not hard to delete, for it does not offer a realistic image 
of the past of which it speaks; it is always just a fraudulent, fabricated 
image. Hence, once they are published, the deleted art works or their remaining 
fragments – which can no longer be deleted due to the dispersal and the 
fragmentation of the world wide web – tell us much more about their originals 
(the original art works) than the originals themselves.

Igor Štromajer (Intima Virtual Base – www.intima.org) is a web artist, intimate 
mobile communicator and virtual performer, who has participated in various 
exhibitions and festivals at home and abroad. The opus of Intima Virtual Base 
comprises more than fifty projects, which have been exhibited at more than a 
hundred different exhibitions in 45 countries. Štromajer received several 
awards for his work (in Moscow, Hamburg, Dresden, Belfort, Madrid) and his 
projects have been purchased to be included in permanent collections at leading 
art institutions (such as the Centre national d'art et de Culture Georges 
Pompidou – Musée national d'art moderne in Paris, the Museo Nacional Centro de 
Arte Reina Sofía in Madrid, the Computerfinearts Gallery – Net and Media Art 
Collection in New York, the Hamburger Kunsthalle in Hamburg, the Slovene Museum 
of Contemporary Arts in Ljubljana, and the Maribor Art Gallery in Maribor). As 
artist-in-residence, he lectures at universities and contemporary art 
institutes in Europe, USA and Canada.

Gordan Savičić received his Bachelor of Arts degree (in Digital Art and New 
Media) from the University of Applied Art in Vienna, and his Masters degree 
from the Institute Piet Zwart. He often collaborates with other artists on 
artistic projects in numerous countries, such as Austria, Croatia, Germany, 
Serbia, Switzerland, France and Great Britain. Web 2.0 Suicide Machine was 
conceived as part of the media hack cooperative moddr_ from Rotterdam.

Ida Hiršenfelder is a contemporary art critic, assistant on video programmes 
and at the DIVA (Digital Video Archive) station with SCCA, Institute for 
Contemporary Art – Ljubljana. She regularly collaborates with LJUDMILA – 
Ljubljana Digital Media Lab, and Aksioma – Institute for Contemporary Art. Her 
texts have been aired on Radio študent and published in the daily newspaper 
Dnevnik. Occasionally, she writes texts for exhibition catalogues.


Production: Aksioma – Institute for Contemporary Art, Ljubljana, 2012
www.aksioma.org

Artistic Director: Janez Janša
Executive Producer: Marcela Okretič
Assistant Production: Sonja Grdina
Public Relations: Mojca Zupanič
Technical Supervisor: Valter Udovičić

Acknowledgments: Robert Sakrowski, Brane Zorman

The programme of Aksioma Institute is supported by the Ministry of Culture of 
the Republic of Slovenia and the Municipality of Ljubljana.
Sponsor: Datacenter d.o.o.


Contact:
Marcela Okretič, 041 250 830, aksio...@siol.net
Aksioma | Institute for Contemporary Art, Ljubljana
Neubergerjeva 25, SI-1000 Ljubljana, Slovenia
www.aksioma.org

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