The American born artist Jennifer Lyn Morone registered herself as a 
corporation in 2014, founding Jennifer Lyn Morone™ Inc. As the founder, CEO, 
owner, shareholder and product of her own company, she sells, leases, rents or 
invests her personal data for her own profit. She has commercialised her 
hormones and diamonds made from her hair, advertising them through satirical 
videos.

In the Netopticon, the panopticon in which we live using platforms such as 
Facebook and Google, our data is vacuumed up to generate profits in an extreme 
form of capitalism.

Artist and curator Marc Garrett (www.furtherfield.org) says that Jennifer Lyn 
Morone’s project turns the tables by shining the torch back onto the data 
hunters to study their behaviours and clarify the conditions of the data hunt, 
a dystopian act of genuine survival similar to what punks did when they picked 
up their instruments to forge a new era of social change, where outsiders found 
a voice for free expression.

http://www.statemachines.eu/books/reclaiming-the-corporate-owned-self/

Published by: Aksioma – Institute for Contemporary Art, Ljubljana, 2017

Part of the State Machines project – http://www.statemachines.eu/

Marc Garrett

Co-Founder, Co-Director and main editor of Furtherfield.
Art, technology and social change, since 1996
http://www.furtherfield.org

Furtherfield Gallery & Commons in the park
Finsbury Park, London N4 2NQhttp://www.furtherfield.org/gallery
Currently writing a PhD at Birkbeck University, London
https://birkbeck.academia.edu/MarcGarrett
Just published: Artists Re:thinking the Blockchain
Eds, Ruth Catlow, Marc Garrett, Nathan Jones, & Sam Skinner
Liverpool Press - http://bit.ly/2x8XlMK

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