Tata Elxsi offers customized R&D services spanning advanced research,
product development, testing and deployment support to automotive OEMs and
suppliers. Our industry experience in working with leading OEMs, Tier1
suppliers, tool and chip vendors, makes us the preferred partner for system
and sub-system design for the entire product lifecycle.

*Tata Elxsi's Automotive Futuring Showcase*

Tata Elxsi's showcase includes technology solutions to build a secure
connected car ecosystem to address the industry and lifestyle trends of
users who need ubiquitous connectivity and a seamless user experience.

*Autonomous vehicles and ADAS:* Our Autonomous Valet Parking prototype
demonstrates the fusion of sensor & vision based ADAS technology. The
prototype is powered by an in-house developed trajectory planning,
smoothening and tracking system. We bring together sensor data and video
processing algorithm development on multi-platform with DSP optimization
capabilities, to enable camera and sensor based ADAS solutions.

*Next-Gen Multi-modal HMI:* Our compelling automotive HMIs merge multiple
modes of interaction including voice, touch, gestures and hard buttons to
provide a seamless user experience and minimize driver distraction.

*In-Vehicle infotainment framework*: This IVI framework aims to address
evolving industry standards for minimizing driver distraction while
enabling integration of personal devices along with richer features and
functionality. Tata Elxsi is showcasing an integrated Instrument cluster
with an Infotainment head unit that also incorporates multimodal HMI
interactions and integration of wearable devices in the IVI system. The
framework is extensible and provides flexibility for implementation on any
hardware, including leading platforms such as Renesas R-Car and Freescale.

*Car companion apps:* Our suite of Car companion Apps is compatible with
various mobile OS and communicates vehicle data to smart devices over
Bluetooth to provide vehicle owner/ driver real time data about vehicle
condition

*Secured gateway for integration of smart devices:* A secure & authentic
information exchange mechanism between external devices and In-Vehicle
network. Our secured gateway module prototype uses cryptographic mechanisms
for in-car and car-to-infrastructure communications.

*Telematics & V2X solutions:* Tata Elxsi's V2X Emulator provides a lab
based environment to test and validate V2X applications by bringing
real-world traffic scenarios, thereby significantly reducing costs and time
associated with extensive field testing.

Visit Tata Elxsi at CES  2015, Las Vegas, Booth no. 3416, LVCC North Hall.

*About Tata Elxsi*

Tata Elxsi offers customized R&D services spanning across the product's
lifecycle to automobile manufacturers and component suppliers. Our industry
experience in working with leading OEMs, Tier1 suppliers, tool and chip
vendors, makes us the preferred partner for system and sub-system design
for the entire product lifecycle.

Tata Elxsi's partnership with industry bodies such as AUTOSAR, Artop, and
Connected Car consortium enables it to provide expertise in the design and
development of next-Gen automotive electronics, pertaining to Powertrain
and Hybrids, Body & Chassis, Safety & Security, and Infotainment &
Telematics.

Tata Elxsi is accredited with Automotive SPICE Level 5, SEI CMMi Level 5,
ISO 27001:2005, and ISO 9001:208 certifications providing a very stringent
quality process.

This is supported by a network of design studios, development centers and
offices worldwide. Key services include embedded product design, industrial
design, animation & visual effects and systems integration. Tata Elxsi is a
listed company.

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