Deciphering the future Tata Elxsi has been blending technology, creativity and engineering to help customers transform ideas into world-class products and solutions. *Nick Talbot*, the company’s global head of design and innovation, offers insights into the cutting-edge technology being developed in Tata Elxsi’s labs
*How does Internet of Things (IoT) relate to Artificial Intelligence (AI)? Do you see an intersection of AI and IoT?* IoT, AI and big data, to add to the mix, are technologies that are inseparable. We can split IoT in two broad areas – the communication (of things) and the intelligence backbone. The challenges of communication – mobility, energy efficiencies and interactions of ‘things’ – have already been overcome, enabling a highly scalable network which can be now deployed. AI helps fill the most important value generating product in the chain – deriving intelligent products out of IoT. The large-scale data crunching capabilities, enabled today with cloud computing technologies, makes it possible to put AI into real time and makes practical problem solving much easier. Without the value provided by the ‘intelligence backbone’, IoT has no meaning. AI goes beyond traditional analytics and provides statistical dashboards for humans to interpret and decide. AI will take IoT into levels of automation that were never possible before. Smart elements of smart cities that can learn about for example, energy consumption patterns daily or seasonally, and then predict energy loading, network losses, improvements and other factors. AI is helping optimise a macro system through the capture of individual IoT devices, like kettles, fans, AC units, etc. The intersection of IoT and AI is the exact area where our customers are being led to create disruptions with their IoT strategy, from chip makers to service providers. *What is your business strategy to grow in the IoT space?* We believe that IoT drives fundamental changes in the way products are conceptualised by manufacturers and utilised by customers. In the new paradigm, products serve as an extended platform to provide services to customers. We have a platform-centric approach which we take to our customers in various vertical market segments. The approach is three-tiered, wherein the basic layer consists of all the infrastructure components that constitute a wide variety of IoT applications, including multiprotocol sensor aggregation – joining things up in a seamless way. The second layer is a domain-centric layer, which has components that we proactively identify through extensive research and innovation. The third layer is where we encourage customers to develop the aspects that will uniquely help them differentiate in the markets they operate in. In addition to the broader theme of smart cities, telehealth, fleet management and connected car are some of the important verticals that we are focusing on right now. *What are your new services around IoT and what are the opportunities for it in the Indian market?* We see high potential in the areas of telehealth, building automation and industrial automation. To cater to this growing demand, we have developed domain-centric layers for these sectors over our existing bespoke IoT platform called ‘Tether’. Tata Elxsi has been working on telemedicine since the last decade, during which its adoption and demand has spiked. Some of the areas of excellence are: video conferencing, connectivity protocols for device data transmission, remote monitoring of vital signs. Tata Elxsi provides either support or the complete telemedicine solution (hardware to software; platform-centric approach) for physician’s outreach to remote facilities and clinics. This helps the doctors remotely diagnose, monitor as well as prescribe the medical care. *Could you tell us about the futuristic automotive solutions showcased by Tata Elxsi at the VDI-Electronics in Vehicles (ELIV) Congress in Germany? * Tata Elxsi showcased the following solutions: - *Driving towards the future - ADAS to Autonomous Car: *Enabling driver assistance solutions for customer projects with sensor fusion technologies, ascending towards autonomous driving through extensive R&D initiatives. The company is developing integrated solutions for both the in vehicle and off board systems that will be required to permit reliable, safe and ‘unhackable’ autonomous systems. - *Amalgamation of technologies - Connected Car: *Providing scalable infotainment frameworks and V2X solutions by integrating connectivity, multimedia, secured gateways and multimodal user interfaces like touch, voice and gesture. - *Unique user experiences: *Designing intuitive, futuristic and advanced user interfaces for electronic cockpits by integrating features that minimise driver distraction. Developing the future of user interface and experience design as we move towards autonomy – mobile entertainment and passenger connectivity will become even more important as the landscape of in car activitychanges. - *Adoption of standardised software architecture*: Services integration partner for OEMs and suppliers in implementing AUTOSAR compliant solutions and making legacy systems compliant to AUTOSAR. *In April 2013, Tata Elxsi launched the strategy and media consulting services for the media and entertainment industry. What have been your significant contributions in this space?* The media and entertainment practice focuses on providing consultancy inputs on technology selection, workflow optimisation, quality of experience strategy and enabling OTT. Some of the examples are ad revenue operation strategy for leading US MSO, middleware vendor supplier consultancy for leading MSO in India, India’s first 4K content enabled STB consultancy for both Indian 4K operators. We are also exploring opportunities in multi-channel networks where all of our technology solutions and experience design, including HMI and interface, can be brought to bear in this emerging entertainment space. *What role does Tata Elxsi see for itself in the Government of India's 'Digital India' and 'Smart Cities' programmes?* Tata Elxsi’s contributions to the Bengaluru Metro prove how simple solutions can solve big problems. With the signage project for Bengaluru Metro, we were able to create a brand identity for the metro and a scalable solution. After projects with the Bengaluru international airport, Mumbai T2 terminal, Chennai Metro and Mumbai’s monorail, Tata Elxsi is involved with the Kochi Metro project. The Kochi Metro is actually a smart city project and we’re working with existing infrastructure to offer additional value added services and enhance the overall customer experience. 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