I just thought I would take a minute to fill in the Sugar on a Stick
back story and summarize the thread. That way we can let it ferment a
bit before we get back to it at the next marketing meeting.

Last August Brian Jordan and I made the original Sugar on a USB memory
stick at the XO-Sugar Book Sprint.  If I remember correctly we made it
so that Yama would have a usable Sugar Platform for a translations
sprint he was holding in Bolivia in the coming weeks.

Why Ubuntu?  We were just trying to get something to work.  At the
time, Ubuntu had the most complete developer documentation for their
live cd tool.  (Never underestimate the power of good documentation
for getting someone over the first hump.:)  The Ubuntu live cd tool
developer was also available and willing to help via irc. (Never
underestimate the power of easy access to knowledgeable developers for
getting someone over the first hump:)

The USB key idea sat and fermented until Caroline Meeks picked it up
in November at a conference at which Walter spoke.  Her company,
Solution Grove, was working on a similar product called School Key[1].
 She combined School Key, Sugar, and the proof of concept USB Key and
started working on SoaS.

Caroline continued to drive SoaS's growth.  Development shifted to
Fedora because, at the time, the Fedora packages were the most stable,
the Fedora community was the most helpful at working on bugs, and
several key contributors were Fedora users. (Never underestimate the
power of a helpful community in getting a project started:)

From there, Sebastian Dziallas started doing most of the heavy lifting
on the development side.

The questions that people are posing today are not easy
to answer.  If we intend to keep the abstraction barrier clean between
distribution and upstream Sugar development, we should _not_ be
devoting resources to SoaS.

On the other hand, product only flows through the distribution chain
as long as there is a compelling enough reason for _each_ stage of the
chain to _push_ the product through to the next stage.  The product
must flow through Sugar Labs to a distributor to a hardware vendor to
get in the hands of users.

By booting from a live USB key, we bypass the hardware vendor.
Currently no distributions are actively promoting SoaS.  So, from a
market development point of view, until someone else start pushing
Sugar, it looks like Sugar Labs will need to promote SoaS it'self.

How should Sugar Labs define SoaS? What should Sugar Labs call Sugar
on a USB Key?  I don't know .  As Sugar Labs has grown, we have
picked up a wide variety of people with a wide variety of skills.
Luckily, we have pick up some skilled marketing people.

It seems that the tension forms because effectively communicating the
Sugar Labs message requires a steady, consistent repetition of
_memorable_ 'themes'.  The term 'Sugar on a Stick' while consistent
and memorable to a teacher seems sloppy and imprecise to a developer.

thanks
david

1. http://schoolkey.net

On Thu, Jun 18, 2009 at 7:17 PM, Sean DALY<sdaly...@gmail.com> wrote:
> I'm having difficulty with this launch (which was originally planned
> for three months from now :-)
>
> We're making it, but it's a pressure situation...
>
>
>
> On Fri, Jun 19, 2009 at 2:08 AM, Martin Dengler<mar...@martindengler.com> 
> wrote:
>> On Fri, Jun 19, 2009 at 01:50:00AM +0200, Sean DALY wrote:
>>> Martin - we worked out Flavors at the marketing meetings
>>
>> Ok.  It'd be nice if there was a mail sometime stating that.  I guess
>> your one a few minutes ago was that mail.
>>
>>> Sean
>>
>> Martin
>>
> _______________________________________________
> IAEP -- It's An Education Project (not a laptop project!)
> i...@lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/iaep
>
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