In message <cac+ykpu_bbrvddjrv4sft9a6fhs21cznnh0_wegbdtmpime...@mail.gmail.com>
Donald Christensen <dchristensen...@gmail.com> wrote:
> I want to thank you all for your help
>
> My website sundialsforlearning.com is now W3C
>
> Can anyone help me with SEO? I want to get a better ranking with Google
>
If you had asked the question, say, 6 months ago - then I would have suggested
contacting Bob Kellogg (www.sundials.org), or Doug Hunt (www.sunclocks.com).
Both those people (especially Doug Hunt) could probably have given you lots of
good advice, if you want to increase any 'Search Engine' rankings on "Google".
However, after Google's recent "Panda" and "Penguin" updates to their (secret)
algorithms they use to allocate placings - it is no longer as easy as before
to achieve a high ranking by, say, getting lots of links to your website.
I think Google realised that some SEO people were 'manipulating' things, by
underhand (sometimes known as 'Black Hat') techniques, and decided to totally
change the ranking algorithms to create a "level playing field" for everyone.
For example, Google now seems to give a better ranking to websites with a lot
of 'outgoing' links to other sites - rather than based on volume of incoming
links, and I can see that this does make some sense if you think about it.
People used to get 'reciprocal' links, by saying "you link to me, and I will
link to you" - but doing that just cancelled-out the benefits of such links,
which is not what Google intended when it started about fifteen years ago.
Say a website has lots of incoming links, but none outgoing. From Google's
point of view, it is a 'dead end' (no other website to visit from that one).
Google wants links to follow, to increase its database of web pages - and so
in this example, above, that "selfish" website will now be ranked downwards.
I think that any honest SEO company would tell you "we just do not know how
to proceed at the moment", until clues might eventually start to filter out
'on the grapevine' from people who try new Search Optimization strategies.
All I could suggest is have 'good content' (whatever that means!) on pages,
plus avoid things like "Flash" videos since Google cannot read these in the
same way as text wording. You have already taken a first step, by getting
your website validated to W3C standards - but also make sure this works as
intended on mobile telephones, because there now seems to be a fast-growing
trend away from desk (or even lap-top) computers, to 'hand-held' devices.
Hoping this helps,
Dave Andersson.
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