Ivar,

I disagree with you on couple of points. 

1. When a company is buying a thin client solution, the look at
performance and cost. They know that if the performance of the solution
will not be close to what end-users are used to get with PCs, they will
get an ear-full and solution will never succeed. So they definitely talk
about protocols and performance. One of the main reasons VDI did not
take off until lately is because RDP protocol is just not good enough
for a large VDI deployment.
Now that we have PCoIP, HDX, RemoteFX (soon), etc. companies are
starting to look at VDI.

2. Cost. You said that revenue from a SunRay is $400. I am not sure if
SunRays cost more in EU, but in US, depending on the model of course,
they range between $200 and $400 per unit. Now, again, customers look at
a full cost of the solution. That means, servers that host virtual
desktops, storage, thin clients, etc. With SunRay solution, you need an
additional "server" - SunRay Server. Thank God for virtualization! So
now we can say that SunRay Server is just a VM running alongside your
virtual desktops and that makes it even better because traffic is within
the physical server. Before virtualization VERY few people even
considered SunRay because of that "need for additional physical server"
in their datacenter. Their thought was "why do we need to put another
box into our already crowded datacenter if I can use Wyse clients and
just throw Wyse Device Manager on one of my existing Windows servers"?
So that was extra cost. Now, Sun came out with Sun VDI. Packaged VDI
solution. Great idea! Works well out of the box. One issue. It does not
scale as initially advertised. We were doing an implementation at one of
our customers and we were told by Sun (after customer already purchased
all required pieces - servers, storage, etc.) that we will need 3(!!!!)
additional servers! Apparently there was a disconnect between
engineering at Sun and Field SEs. Turned out that Sun VDI did not quite
work for larger environments because of the need to support MySQL
integrated database. So we had to add 3 physical (!) servers to the
solution to host Core VDI servers. Again, goes back to cost.

3. Interoperability. I agree, SunRays offer a great deal of flexibility
and can connect to a number of backend platforms. So problem is that so
can Wyse and Dells of the world. Wyse clients can connect to Citrix,
VMware, Terminal Servers, Hyper-V.

The way I see it, the advantage that SunRays have, for now, is the "set
it and forget it" ability. SunRays work for a very long time. Once you
setup your environment, you do not need to do much of administration,
only basic maintenance. However, with all of the competitors making
their zero-clients too, I think this advantage will disappear soon.
So I believe Oracle needs to act now. Not 6 months from now, but NOW. At
least on the marketing side. At least with the release of SunRay 3. They
need to get SunRay name out there. Otherwise, I fear, it will be too
late.
Again, I LOVE SunRays. I use SunRays. I pitch SunRays. I implement
SunRays. I would like to do it for many years to come!

I would also like to hear some Oracle guys' thoughts on this. I
understand that you cannot disclose anything. But I would just like to
hear your own opinion and not the opinions or plans of Oracle/Sun.  

Please feel free to contact me if you have any questions.
Thank you!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Vitaly Tsipris
Systems Engineer

-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Ivar Janmaat
Sent: Friday, March 26, 2010 3:56 PM
To: SunRay-Users mailing list
Subject: Re: [SunRay-Users] Microsoft RemoteFX

Hello Vitaly,

I agree that Oracle should act now.
We loose precious time because of the take over.
I work closely with the Dutch Sun branch but because no forward looking 
statements can be made by Sun (Oracle will take over control of the 
Dutch branch in July) it is not possible at this time to make strategic 
sales plans and request product RFEs. This situation is now in effect 
for about a year. It has hold back Dutch Sun Ray sales considerably.
I hope marketing and sales funding will be available after 1 july to 
recover the lost sales.
For instance a proper Sun Ray 3 launch event is badly needed with a 
proper follow up plan.

The question is: Why should Oracle invest in the Sun Ray VDI
infrastructure?
The answer is simple: Because it can be one of the best selling parts of

Oracle's solution stack
In order to be the best selling product it needs customers who want to 
buy it.
So what makes it so special that it is the best choice for a customer to

buy?

I can assure you that people who decide on buying 500+ Sun Rays don't 
talk about PCoIP, ALP or VDPAU an Xvideo options.
Those people expect "it" to work so they don't get complaints from the 
people who work with it.
Because of the fact that Oracle wants an integrated stack, I believe 
more effort will be made to make the Sun Ray product work out of the
box.
This is needed, but not essential for selling Sun Rays.

What is special about the Sun Ray is the fact that it is a three tier 
solution.
No other product can deliver something remotely similar.
The three tiers (Sun Ray - SR server - Windows/Mac/Unix) makes it 
possible to hookup different virtualization technologies without 
changing anything on the desktop.
If you have 10.000+ desktop this is a mayor advantage!
So you can migrate from Citrix to Windows Terminal Server to VMware to 
Virtualbox to Hyper-V to Verde 2.0 to ... what ever and you don't need 
to redeploy workstations.
Or you can use all available virtualization technologies at the same 
time because some are better in some areas and others are better for 
other areas.
I can not predict the shakeout which will happen in virtualization 
technologies in the next 10 year. Nor can the customer. So if you are a 
smart customer you want to buy a desktop which will support them all. 
That is why I would like Oracle to provide uttsc like clients for all 
virtualization technologies.
If this can be established then the Sun Ray can be a standard in 
desktop/workstations.

If this is the goal, and you can align marketing, sales and product 
development to get this done the reward will be tremendous.
Total pc sales in 2010 is estimated at 336 million units. Half are 
mobile so I am not sure how Oracle will market the mobile Sun Ray.
So about 168 million are desktops. Let assume 1/3 are business desktops.

This makes 56 million desktops which are replaced every year.
So what should we aim for? I would suggest a modest 10% for a start.
So lets sell 5.6 million Sun Rays a year. At an average revenu of $400 
per Sun Ray this would amount to 2.24 Billion dollars annually.
Why should Oracle let this money go to Dell, Wyse, etc if it wants and 
can sell the Sun Ray as part of the whole solution stack to their
customers!

What can go wrong?
Oracle can decide to only work on a Sun Ray connection to Virtualbox and

Oracle VM.
Then Oracle will place itself on the same level as other thin client 
solutions like Vmware/Wyse, Redhat RHEV, Microsoft/Wyse, etc.
If this happens I too believe the Sun Ray will become a niche product 
because you have no compelling arguments for top management to buy Sun
Rays.
At best you may win a few proof of concepts designed by the IT 
department of some small company.

I am an optimistic guy so I hope I can convince Oracle to follow the 
right path ;-)

Ivar
 




Vitaly Tsipris schreef:
> Ivar,
>
> You make some good points. However, my feeling is that because for the
> past 10 years people only heard of Wyse, Dell and HP, they will not
> think that these vendors do not have the history of product
development.
> Add to it that Dell and HP are a platform of choice for a lot of
> customers in their datacenters for servers and sometimes even storage,
I
> think Oracle/Sun has a steep hill to climb.
> I am also concerned about some "reversed opinions" that customers may
> have. What I mean by that is a situation where customers keep hearing
> about PCoIP and HDX these days and do not realize that PCoIP is very
> much like ALP protocol that Sun has had for years. So when we will
have
> a conversation with them about their VDI project, they will be
thinking
> "ALP... oh yeah, VMware has had it for a while now" as opposed to
> "ALP... Sun had it for while and VMware is just now validating the
> advantages of such protocol".
> Bottom line is that I think Oracle/Sun need to throw their hat in the
> rink as soon as possible. Otherwise, I fear they will be an "also
runs"
> instead of a leading VDI/thin client solution vendor.
> Again, I could be totally wrong here. I am just expressing my concerns
> and eager to hear people's opinions. 
>
> Please feel free to contact me if you have any questions.
> Thank you!
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Vitaly Tsipris
> Systems Engineer
>
>   

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