http://www.csmonitor.com:80/durable/2001/05/29/p2s1.htm

TUESDAY, MAY 29, 2001
USA

ENERGY

Saving energy by the "negawatt"

* Efficient products would offset need for new plants. But will 
Americans buy them?

By Brad Knickerbocker ([EMAIL PROTECTED])
Staff writer of The Christian Science Monitor

ASHLAND, ORE.

Although he wears Birkenstocks now and then, Carl Oates doesn't 
appear to be your typical eco-warrior. A member of the "Greatest 
Generation," he flew bombers during the Allied invasion of Europe and 
then was an executive with Pan Am.

But today, Mr. Oates is way out there in doing his part to fight the 
"energy crisis." He drives a Toyota Prius with a gas-electric hybrid 
engine, getting twice the mileage of the typical American car. He 
takes pride in the fact that when he pulls up to a stop light, his 
tailpipe adds nothing to pollution or global warming.

The national debate over energy policy brings renewed focus on 
conservation. Does it mean "freezing in the dark," huddled in a Jimmy 
Carter-model sweater while watching your computer monitor flicker and 
fade? Or does it constitute relatively painless measures that could 
negate the need for hundreds of new power plants?

Recent history shows that Americans - often criticized for being 
wasteful of energy - have made great strides. Since the first "oil 
shock" of 1973, the US economy has grown nearly five times faster 
than energy use, according to the federal Department of Energy. While 
gross domestic product (GDP) more than doubled over the past 20 
years, energy use rose just 26 percent.

Most of this improvement has come through the use of more 
energy-efficient appliances, buildings, manufacturing processes, and 
transportation. Much of this was prompted by a stick-and-carrot 
government approach of new standards and incentives.

         
MAKING A STATEMENT: Carl Oates, of Ashland, Ore., displays his Toyota 
Prius, a gas-electric hybrid that gets twice the mileage of a typical 
car.
PHOTO BY BRAD KNICKERBOCKER

The key here, say energy experts, is understanding the distinction - 
psychological as well as actual - between "conservation" and 
"efficiency."

"There is a stark difference," says Amory Lovins, founder and 
research director of the Rocky Mountain Institute in Snowmass, Colo. 
"Conservation is a change in behavior based on the attitude, 'Do less 
to use less.' Efficiency is the application of technologies and best 
practices to eliminate waste based on the attitude, 'Do the same or 
more with less.' "

The big question now is, can the US sustain the recent trend in 
energy efficiency - producing more "negawatts," as Mr. Lovins calls 
it? It's a question that drives the political debate in Washington, 
particularly now that Democrats - whose rhetoric, at least, tends 
more toward renewable energy and conservation - have control of the 
Senate.

And it's an issue that apparently leaves American families 
conflicted. By a large margin (60 percent to 26 percent, according to 
a recent CBS poll), they prefer conservation over the increased 
energy production - coal, oil, and nuclear power plants - favored by 
the Bush administration.

But Americans also continue to demand bigger homes and more 
electronic gadgets, not to mention those ubiquitous gas-guzzling 
SUVs. And for all its efficiency, as Nobel physicist Burton Richter 
pointed out in the Los Angeles Times last week, the US still uses 
1-1/2 times as much energy per dollar of economic output as Western 
Europe and twice as much as Japan.

"Energy conservation and efficiency improvements are not only 
economically sound, they also have a huge potential to reduce the 
United States' long-term energy needs," writes Dr. Richter.

After first seeming to downplay energy conservation and renewables, 
President Bush declared that "our new energy plan begins with a 
21st-century focus on conservation."

Still, Mr. Bush's energy plan calls for at least 1,300 additional 
power plants - averaging a new one every six days - over the next 20 
years. Whether those plants are built depends mostly on state and 
local politics, as well as public attitudes.

Meanwhile, many analysts say there are ways to reduce the number of 
new power plants, using existing technology and requiring only modest 
personal efforts.

The Alliance to Save Energy (a private research group formed after 
the Arab oil embargo of 1977) states that "a combination of 
standards, building codes, and voluntary programs in the buildings 
sector can avoid the need for about 580 power plants."

For example, according to the alliance, if each American household 
were to replace four 100-watt light bulbs with compact fluorescents, 
the equivalent of 30 new 300-megawatt power plants could be saved. 
Going ahead with the new 30 percent increase in air-conditioner 
efficiency standards (recently rejected by the Bush administration) 
would prevent the need for another 138 power plants. Investing in 
already-proven designs to make buildings more efficient could cancel 
the construction of another 100 plants.

The biggest hurdle to a new breakthrough on saving energy remains 
personal transportation. After marked improvement since 1975, when 
federal Corporate Average Fuel Economy (CAFE) standards were 
implemented, the popularity of light trucks, vans, and SUVs (which 
aren't required to meet those standards) has reversed that trend.

Bush's energy plan suggests that "the fuel economy of a typical 
automobile could be enhanced by 60 percent by increasing engine and 
transmission efficiency and reducing vehicle mass by about 15 
percent." The administration is waiting for a National Academy of 
Sciences study on the subject before outlining specifics.

In the end, it may take millions more Americans like Carl Oates 
seeing the benefits of their choices. "It's not a car, it's an 
environmental statement," says Mr. Oates, of his gas-miserly Toyota. 
"I want other people to know it can be done - including Detroit."

Copyright 2001 The Christian Science Monitor. All rights reserved.


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