Has anyone out there developed any opinions on these things?  An
example of some web research might be here:

http://www.waterfiltercomparisons.com/water_filter_comparison_matrix.cfm

I find that the human behaviour element enters into it for me: I like
having a faucet-mounted filter for some reason, even if I sacrifice a
little quality.

I note that Clorox owns Brita.
http://www.clorox.com/company/news/pr110200.html
This has been on my mind for awhile.  When Brita filters showed up in
stores, I thought "what a great product".  When I researched it I
found that Clorox owned it, and this made sense to me, in the same
sense that Phillip Morris owned Kraft Cheese (at one time) or RJR
owned Nabsico (cookies and such).... the company with
damaging-to-humans product diversifying into something
super-wholesome-seeming.

I can't recall who owns Pur.... the other one you commonly see on
major store shelves.  Let's see....

It seems to be a Swiss company that purchased them in 2001 ...

http://www.katadyn.ch/site/ch_en/about_us/




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