http://blog.rmi.org/blog_2013_08_29_bmw_i3_shifts_ev_market_with_composites

[links in online article]

With BMW’s i3, a major automaker shifts the EV market with composites
Cara Carmichael,Manager

Fuel economy is greatly affected by an automobile’s weight. Nevertheless,
for years our automobiles got heavier. In the U.S. the average curb weight
of a passenger vehicle climbed 26 percent from 1980 to 2006. Advances in
powertrain technology have not led to drastically higher mile per gallon
ratings because of this increased weight, among other factors. However, the
recent release of the BMW i3 signals the beginning of a shift toward
lightweighting that will help to drive the efficiency and competitiveness
of electric vehicles. BMW is using carbon-fiber-reinforced plastic on its
new electric i3 to shave off up to 770 pounds from the autobody compared to
using traditional materials, without significant price increase. The result
is a four-passenger car that can go 100 miles on a charge with a sticker
price of just over $40,000.

It’s no coincidence that BMW’s development of its first production electric
vehicle coincided with a dramatic investment in a new design paradigm based
on carbon fiber composites.

BMW’s Blank Slate

BMW knew it couldn’t just slap batteries and motors into one of its
existing models. The i3’s battery pack weighs in at over 1000 pounds, so
body weight reduction was critical to offsetting the batteries’ weight. To
achieve a range approaching 100 miles (an influential number generally
viewed as the acceptable minimum for electric vehicles) on one of its
existing vehicles, it would have needed a very large battery pack to move
around that heavy steel. This would have further increased mass, in turn
requiring more heavy batteries, and so on, a vicious (and expensive) cycle
given that just a 10 percent increase in battery capacity (the equivalent
of increasing the i3’s range by about 10 miles) would add about 100 pounds
of mass and $1200 of cost to the vehicle. Plus, every mile driven in a more
massive electric vehicle requires more energy, making its equivalent
mile-per-gallon rating worse and its operating cost higher.

To achieve a level of weight reduction that could begin to effectively
offset all that electric powertrain mass, BMW designers knew they would
need to rethink the vehicle’s design from the ground up. They would need to
change the body’s shape to better integrate the new electric drivetrain and
motors, and they would need materials that could offer the same structural
integrity with less weight. Despite carbon fiber composites’ higher cost
per pound as compared to steel, every pound saved by virtue of the new
materials’ structural advantage was a pound the battery pack would not have
to move around. The business case for making a dramatic investment in an
all-new material, with its own unique structural characteristics,
manufacturing processes, production facilities, and supply chain suddenly
made sense.

BMW spent about ten years doing exactly that, forging partnerships with new
industries, vertically integrating a global supply chain, building new
manufacturing facilities, and incorporating carbon fiber composite parts on
its existing vehicles to get its feet wet. Currently BMW is able to produce
an i3 body about every 20 hours, allowing it to kick out a shade over 400
vehicles per year, not many by auto industry standards, though an important
start. And at a selling price in the low $40,000s, the i3 will be out of
reach for mainstream consumers, who have a price break point of $30,000
(though federal and state incentives may help to knock the i3 sticker price
down closer to an acceptable number for some consumers in the right
markets).

RMI Scaling Up Autocomposites

Like BMW, Rocky Mountain Institute recognizes the transformative potential
of carbon fiber composite. If adopted by the automotive industry at scale,
total global demand for carbon fiber would very quickly skyrocket, and
needed investments in disruptive technology to make the material cheaper
would come pouring in from material companies eager to gain a foothold in
their largest potential growth market.

Whole vehicles like the i3 would then become much more cost effective and
the way would be paved for a world filled with affordable, carbon fiber
intensive vehicles 50 percent lighter than today’s vehicles, powered by
electrified powertrains, needing no oil and emitting no greenhouse gases.
The faster we can scale this new material industry, the faster that vision
will become reality.

That’s why RMI launched its Autocomposites project in a workshop last
November. The workshop hosted 45 key decision makers from across the
automotive and carbon fiber composite industries, all trained on the goal
of identifying the most promising near-term applications for carbon fiber
composite in existing vehicles. One carbon fiber composite part
incorporated on just one vehicle would double automotive demand, very
quickly creating the scale and growth needed to kickstart investment,
reduce cost, spur competition, and seed innovation.

While many parts offered significant user value that could offset the
higher material cost, among the most promising applications identified by
workshop participants was the door inner, the internal structure and
framing of the door that absorbs impact energy in the event of a crash. It
was largely due to this safety component that the door inner rose to the
top of the crop in terms of potential value, because carbon fiber composite
absorbs up to six times more crash energy per pound than steel, and
customers are willing to pay a premium for safety. Because carbon fiber is
stiffer than steel, structural members can be made narrower while providing
the same structural integrity. The window frame could thus become thinner,
providing more visibility and further enhancing a carbon fiber composite
door inner’s value proposition. In the end, the large material cost premium
associated with introducing carbon fiber on the door inner was estimated to
be more than offset by user value according to initial cost modeling and
value quantification performed at the workshop.

Since the November 2012 workshop, RMI and its automotive industry
counterpart, Munro & Associates, have launched the Autocomposites
Commercialization Launchpad (ACL), a league of the most capable carbon
fiber composite and automotive manufacturers in the industry. The door
inner is the ACL’s first commercialization project, and eight major
companies have now signed on to move forward with design, production, and
testing. The ACL is aiming to produce 50,000 units per year or greater—a
production volume never before achieved with carbon fiber composite in any
industry—for a mainstream vehicle by 2018. The ACL will be capable of
launching parallel commercialization projects to further accelerate
learning and scale this new industry.

Whether starting with whole carbon fiber composite vehicles at low volume
or individual parts at high volume, the goal is the same: very quickly
scaling a new material industry to pave the way to a transformed
transportation system built on the unparalleled lightweighting potential of
widely-adopted carbon fiber composite.
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