from http://www.obviously.ca/lifestyle/fashion/eco_couture The Green Guide to
Style: Eco Couture
By Sally Glover. Posted on 7:00:00 am - Thursday, January 24, 2008.
Its official - its fashionable to be green. The opening show of New York
Fashion Week next month will seem just like any other with models strutting
down the runway for big name designers, celebrities filling the front row and a
frenzy of frocks backstage but therell be one exception. Every garment shown
in the kick-off to fashions biggest week will be made from recyclable,
sustainable and earth-friendly fibres. An impressive line up of design talent
is supporting sustainable clothing, with Marc Jacobs, Stella McCartney,
Narcisco Rodriguez, Donna Karan, Burberry, Jil Sander, Versace, Ralph Lauren,
and Calvin Klein showing off one-of-a-kind eco-couture at Earth Pledges
FutureFashion show on January 31 in NYC.
FutureFashion was launched to educate and show the fashion industry and its
followers that there are environmentally-friendly options for the garment
industry. The goal of the initiative is to prove that style and sustainability
can coexist while creating market demand and improving the health of the
environment.
Stella McCartney is no stranger to conscious design, having brought vegan
footwear and accessories to high-end customers for the luxury line Gucci. She
is currently creating an 18-piece organic clothing line using untreated or
minimally-dyed cloth for high-end retailer Barneys New York.
The show is not fashions first foray into the world of sustainability. The
city of Portland hosted the first all-green fashion week in October, which
showcased 35 earth-minded designers. Eco-friendly styling products were used
backstage, guests left with sustainable gift bags, a bamboo runway was lit with
energy-efficient LED lights and draped in Polartec recycled fabrics,
fashionistas imbibed organic food and wine, and sustainable carpeting covered
the floor in the VIP lounge.
Last September, Torontos Fashion Takes Action hosted its first annual
green fashion show to raise funds for Environmental Defence and inspire event
planners to leave lighter eco footprints. And local celebrities modeled
sustainable duds in support of WWF Canada for An Evening of Sustainable Style
last January, hosted by green living expert Gil Deacon and popular CBC host
George Stroumboulopoulos.
As we become more conscious of how our purchasing power affects the planet,
ethical fashion is gaining importance - and popularity! We look forward to
watching the fashion world continue to embrace sustainability in the design,
execution, and marketing of their wares.
- fostering sustainable community through collaborative initiatives in
hospitality, education and the arts, in the 150 year-old democratic spirit of
the Danish Folk School
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