This article in Today's NY Times, front page, emphasizes how much people want to keep up with social norms around them (eg the Joneses) and how cleverly that factor is being used by utilities, colleges and cities to substantially reduce energy use.
http://www.nytimes.com/2009/01/31/science/earth/31compete.html -- Elan Shapiro Sustainable Tompkins Community Partnership Coordinator Sustainable Living Associates, Principal Frog's Way B&B 211 Rachel Carson Way Ithaca, NY 14850 607-275-0249 607-592-8402 Cell "We must be the change we want to see in the world" Mohandas Gandhi _______________________________________________ For more information about sustainability in the Tompkins County area, please visit: http://www.sustainabletompkins.org/ RSS, archives, subscription & listserv information for: [email protected] http://lists.mutualaid.org/mailman/listinfo/sustainabletompkins Questions about the list? ask [email protected] free hosting by http://www.mutualaid.org
