*Marketing Strategies for Your Green Business* * *
The adage “in crisis and change there are opportunities” aptly describes trends developing in the Green Economy. Whether for a new eco-friendly business, or an existing business that seeks to “green” its operation, the possibilities for reaching a broader audience in the sustainability marketplace will be explored through a panel discussion presented by the Green Resource Hub from 6:00-8:00 pm on Monday, July 13 at La Tourelle Resort & Spa, 1150 Danby Road (Rt. 96B). The discussion will explore growing the green market base, understanding the role of values in buying behaviors, developing faith in consumers who have been challenged by questionable ethics and greenwashing, and how being responsible and socially conscious can contribute to being profitable. The four panelists, with local, regional, and national marketing experience, include: Patrick Govang, entrepreneur, materials researcher, and marketer, is president and co-founder of e2e Materials. This company produces petroleum-free, biodegradable building composite materials. The company has drawn national attention from television programs, print media, and wire services. Flisa Stevenson produces national, value-oriented marketing strategies for environmental educational programs. Her experience includes managing all phases of marketing for science education projects. Andy Parker is one of the founders of SustaMatix Media Group, which provides subscription-based sustainability information to help business owners and the general public make better-informed choices. Daniel Segal is the owner of the ecologically-oriented Plantsmen Nursery, which grows and sells a diverse selection of pesticide-free native plants. Segal has plant marketing experience in California, Virginia, New Jersey, and New York State. There will be refreshments, door prizes, and ample time to mingle with other sustainability-minded entrepreneurs. Door prizes include a one-night stay at La Tourelle, a programmable To register and for more information, go to http://www.greenresourcehub.org/. <http://www.greenresourcehub.org/> The Green Resource Hub is a non-profit organization and affiliate of Sustainable Tompkins that aims to expand the regional marketplace for sustainable living through business support services and consumer education on green building, energy efficiency, renewable energy and green purchasing. *THANKS for all the generous door prize donations for this and future SEN events!* • One-night stay at La Tourelle Spa and Resort • Native plants from The Plantsmen Nursery • Educational DVD from the Lab of Ornithology • Programmable thermostat from Bio-Upgradeable Construction • Two-hour consultation in Press Releases, Public Relations, or Marketing from Finger Lakes Media Strategies • Two-hour consultation for taxes, book keeping, accounting, or general finance from KMT Books Contact *[email protected]* for more info. -- -- ---------------------------------------------------- Gay Nicholson, Ph.D. President Sustainable Tompkins www.sustainabletompkins.org 607-533-7312 (home office) 607-220-8991 (cell) 1 Maple Avenue Lansing, NY 14882 [email protected] _______________________________________________ For more information about sustainability in the Tompkins County area, please visit: http://www.sustainabletompkins.org/ RSS, archives, subscription & listserv information for: [email protected] http://lists.mutualaid.org/mailman/listinfo/sustainabletompkins Questions about the list? ask [email protected] free hosting by http://www.mutualaid.org
