Hello Sustainability Friends, Did you know...
The Hartman Group released a study on marketing sustainable brands in a downturn economy. They found that 75% of consumers are buying the same amount or more of green products than last year. The study results led to 5 tips on how to connect with these consumers -- such as telling the story behind your product, and using your customers' own words to describe sustainability. These are critical times to leverage such marketing knowledge for your green business or sustainability nonprofit. This is why the Hub has gathered a panel to speak on their green marketing experiences and share their expert advice. We hope you can join us Monday night at La Tourelle. We will be hearing from four panelists with local, regional, and national marketing experience. You can find their bios on our website (http://greenresourcehub. org) along with other details and directions. If you have friends that are interested in this topic, please direct them to our website to register. Thank you! Green Resource Hub -- ---------------------------------------------------- Gay Nicholson, Ph.D. President Sustainable Tompkins www.sustainabletompkins.org 607-533-7312 (home office) 607-220-8991 (cell) 1 Maple Avenue Lansing, NY 14882 [email protected] _______________________________________________ For more information about sustainability in the Tompkins County area, please visit: http://www.sustainabletompkins.org/ RSS, archives, subscription & listserv information for: [email protected] http://lists.mutualaid.org/mailman/listinfo/sustainabletompkins Questions about the list? ask [email protected] free hosting by http://www.mutualaid.org
