About 10 years ago, I was visiting my girlfriend who had moved down near Durham, NC. She volunteered regularly with the Durham Food Co-op, and one day I went with her. What they would do is fill up the back of a pickup truck with fresh local produce and drive it around slowly through the poorer neighborhoods every Saturday morning, selling it at cost to the people along the way. And I was impressed that there were tons of people out there, lining the streets, waiting for the produce truck to come by. It was a service to both the local farmers and the local residents, because it was all-volunteer with practically no overhead. I'll never forget how many people I met doing that, who I never would have met otherwise. It was like an Ithaca Farmers Market booth on wheels.

Sadly, the Durham Food Co-op closed down last year. I admired how they were deliberately frugal in everything they did, because their stated mission was to serve their working-class community. It was earthy and refreshingly NOT upscale.

I would think someone could do the same thing, drive a truck full of produce through Ithaca neighborhoods. Outlying areas might benefit more from the food being brought to them, but on the other hand, this idea probably works better in dense neighborhoods.

-Ben

James Hogg wrote:
Hello,

When I lived in Japan there were small fruit/vegetable trucks that parked in residential areas. Residents would come to the truck to buy fresh produce and talk with one another. Even though these are less common today, I have thought about this concept and wondering when someone would try it in the States. Or should I be the one.

I just ran across this article about a converted school bus that fits the ticket.

http://www.tonic.com/article/mark-lilly-farm-to-family-school-bus-change-how-america-eats/

Here is a Japanese produce truck.

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