Not exactly. Advertisers put their investments where they are likely to result in changed buyer behavior. We older people do indeed have more money. We tend not to base our buying decisions on advertising, however. We're smarter than that (yeah, right).
Advertisers court the young because young buyers are more likely to be swayed by advertising. Richard Cuff, 50+ in Allentown, PA USA On 2/15/07, Scott Royall <[EMAIL PROTECTED]> wrote: > Unfortunately, you are just repeating the oft-cited observation that Western > Culture is in love with youth. It's true, and it's stupid. In most cases, > people have more money as they get older. The thing is, youth tends to be > more aggressive in everything, including spending. And that's what the > merchants go after. _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [EMAIL PROTECTED], or visit the URL shown above.
