Macquarie Seminar Fri 5 August 2011 1.30pm-3.30pm W6A Rm 708 Paul Beigler (Monash) & Patrick Vargas (Illinois) Conditioned Attitudes and the Ethics of Pharmaceutical Marketing
Direct to consumer advertising of prescription pharmaceuticals (DTCA) is permitted only in the US and New Zealand. However, intensive lobbying by the pharmaceutical industry has recently seen the EU review its stance, with other countries likely to follow suit. Meanwhile, research in consumer psychology increasingly shows how favourable attitudes can be conditioned by, for example, pairing advertised products with pleasing images and music. We outline how “evaluative conditioning” might influence feelings, attitudes, and ultimately beliefs about advertised drugs, and discuss its relevance for the ethics of DTCA. -- Jeanette Kennett Professor of Moral Psychology Cognitive Science CORE Department of Philosophy Macquarie University NSW 2109 _______________________________________________ SydPhil mailing list: http://sydphil.info 1000 subscribers now served!! To UNSUBSCRIBE, change your MEMBERSHIP OPTIONS, find ANSWERS TO COMMON PROBLEMS, or visit our ONLINE ARCHIVES, please go to the LIST INFORMATION PAGE: http://sydphil.info
