> On 18 Jun 2015, at 18:19, daniela florescu <[email protected]> wrote:
> 
> XQuery is supposed to solve the problem of processing XML data.
> 
> So far so good.
> 
> I claim that the market for XML processing RIGHT NOW is not that big.


XML only became ubiquitous because it was cheap: it grew on the back of free 
software (either open source, or given away by the likes of Microsoft).

Measured by the number of users, the market for XML software is immense. 
Measured by the amount of money, it is quite modest, because all those users 
who adopted XML at zero cost need a big incentive to start spending money. And 
of course when software is free, the decision to adopt is made by developers, 
but once money is involved, you have to start making a business case to people 
who have no idea what the benefits are. I know some very large and profitable 
organizations where the developers have been trying for years to get the 
management to part with a few thousand dollars, but haven’t been able to get 
the message across.

Of course, one response to that is to create a highly paid sales force, but 
then you have to raise the price to the hundred thousand level to pay their 
bonuses.

Michael Kay
Saxonica


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