Hello all,

I just wanted to take a moment to thank you for all this great information!
I feel like I have a lot more direction, and I've started to identify the
key issues for localization.  I know it's been a while, but I finally had
the opportunity to sit down and sift through these details.  Rhonda, great
blog post. Sharon, your response and links were very helpful. Damien, I
nabbed a copy of the International English Language Guidelines, which has
been helpful. Good tips on colloquialisms David.  Thanks everyone!

Much obliged,
Andrew Wurzer

On Mon, Oct 20, 2008 at 7:08 AM, David Farbey
<[EMAIL PROTECTED]>wrote:

> I want to echo what Sharon has said. The problem is not spelling or
> grammar or rhetoric, it's idiom and vocabulary. I believe UK audiences
> won't be bothered by US spelling, or by an "informal" tone. They will
> be bothered by idioms such as "eighth-grader", "sophomore", "attending
> physician", or "soccer mom" - phrases that a US-based author might not
> even recognise as idiomatic.
>
> You need to ensure that local subject matter experts read your
> material to identify the unfamiliar idioms or US-specific technical
> terms and replace them with idioms and terms that are familiar to the
> audience. And don't forget to be very careful with units of
> measurement as well.
>
> David (a UK author, based in the UK )
>
>
> 2008/10/19 Sharon Gilmour <[EMAIL PROTECTED]>:
> > Hi Andrew,
> > I'm a Brit who has worked in the US for over 20 years, doing localization
> as
> > well as tech writing for the last 6 or so. I also worked in international
> > education programs before I changed career and joined the Tech Com ranks
> > back in the early 90s.
> > The answer to your question depends, as always, on your audience - and,
> to
> > an extent, on your budget.  You don't say what you are localizing,
> software?
> > hardware? consumer goods? It can make a huge difference.  I work in
> software
> > and the company that I work for has made an informed decision not to
> > localize for the UK.  We don't worry about spelling differences or the
> use
> > of the serial comma etc. In most cases people know they are buying a US
> > product and make allowances accordingly. That being said, we do follow
> > certain conventions that lead to neutral US English that is easily
> > understood in both countries and easily translated into other languages
> as
> > well.
> <snip>
>
> --
> David Farbey - [EMAIL PROTECTED]
> Technical Communication
> and Information Design
> Authorised Reseller for DITA Exchange
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>
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