I heard on the radio this morning that Nike is apparently taking on a similar campaign of celebrating women's bodies with odes to large rear-ends, hips, and ugly knees? i think they feature women athletes. It's not quite the same as Dove and I haven't seen the ads yet, but it sounds promising.
Adair Quoting Jason Maki <[EMAIL PROTECTED]>: > > Dear Karen, Andi, and others- > > Sorry to throw a wrench in the works of good teaching examples, but > here's another twist: > > Dove soap has a new campaign to feature "real women" in their ads and > even has a website to celebrate this: > > http://www.campaignforrealbeauty.com/ > > Gotta love the URL, too! > > I am not a reader (I suppose I would fall into the category of > "ogler") of fashion magazines, but I imagine Dove is an advertiser. > > I think this statement by Dove would provide another good teaching- > moment...what statement is Dove making by going against the grain of > "normal" advertisers? By commencing the "Campaign for Real Beauty" > will the social definition of "Real Beauty" change? Dove is staging > a campaign...is the campaign to change our definition of "real > beauty" or is the campaign to sell more soap? > > Jason > > > On Aug 17, 2005, at 9:28 AM, Karen Loeb wrote: > > > > > Yeah, you know, I think I got the Merchants idea from you, Andi. > > Oh, when I > > present the scenario of the high school girl starving herself, etc. > > I get a > > little dramatic and thrust a recent fashion magazine picked up from a > > doctor's office or (sob!) my daughters, and challenge a (female) > > student to > > find a model in it that isn't pencil-thin. Then I ask the student > > at the end > > of the class to show us any non-thin models she found, which, of > > course, she > > hasn't, but one student a few years ago told the class she didn't > > bother to > > look because she knew she wouldn't find any. I don't recommend > > giving the > > fashion magazine to the guys--they just end up ogling the scantily > > clad > > models--defeats the whole purpose of the exercise. > > > > Karen >
