As sociologists, we should remember that Zimbardo's and Milgram's 
experiments were done within a psychology paradigm. They were looking 
for psycholgical explanations for these behavior. Milgram, for example 
was building on the Authoritarian Personality literature (based on 
Adorno's work with psychoanalytic roots).

Moreover, the interpretations typically dramwn from these studies are 
psychological, i.e. what kinds of personalities will do such things, and 
the answer they give is just about anybody if given a chance or pushed 
by authority figues to do so, but without developing any structural or 
cultural explanations. The NY Times review for example cites the "herd 
mentality" from century old crowd psychology, as the explanation why 
research subjects did not resist.

As such they require reinterpretation in a sociological framework. For 
one example, not the herd mentality, but rather individuals noticing 
that others are not acting, so that they would be deviant and therfore 
vulnerable to retribution. The research create a normative situation. 
The subject by agreeing to participate in the situation has also agree 
to accept those temporary norms in an artificial situation 
(artificiality giving them an excuse for why to not resist). Not 
surprising to those who study collective behavior, there is no 
resistance.  What conditions that give rise to collective action are 
present in these situations, that subjects might act to change norms?

Richard Butsch
Professor of Sociology
Rider University




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