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From: "Srinivasan RV" <[email protected]>
Date: Aug 26, 2015 11:28 AM
Subject: The Company that Killed HR
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The Company that Killed HR[image: India Today Group]
<http://www.indiatodaygroup.com/>By Chitra Narayanan | India Today Group – Thu
13 Aug, 2015 7:08 PM IST
Three years ago, Sanjay Mehta, the suave Managing Director of
Teleperformance India, decided to do something fairly radical for the
company of over 5,000 employees. He closed down the Human Resource (HR)
department.
HR practices have always come in for a fair bit of scrutiny. Take the way
Accenture recently belled the assessment cat. It dumped the
statistics-driven bell curve performance appraisal system terming it
unfair. But it's rare that a company actually bumps off the whole HR
department itself. More so when it is a people-centric BPO business.
Well, to be fair, Teleperformance did not kill the important tasks that the
HR function does - it just totally rewired the HR structure.
The fabric of HR needs to change, believes Mehta. When there is an
overdrive of process, it kills experience, he says. This is why the Indian
arm of the $3.7 billion global outsourcing firm decided to take a hard look
at its people practices. Mehta describes how there was a yawning gap
between the demands and expectations from the HR function. For instance,
talent retention was a big challenge in an industry marked by high
attrition levels, led primarily by a young team with average age of 18 to
25 years. " There was a gap between the expectations and delivery to
nurture talent in the organisation. In our industry, retention of the
talent is just as crucial as acquiring the right kind of talent from the
available pool," he says.
The company began introspecting on how it could rewire its HR. "What does
HR do? Manage talent and also take care of administrative processes like
payroll and so on," says Mehta.
So much like the suggestion of management guru Ram Charan, who, in a
compelling Harvard Business Review (HBR) article written in 2014, had
advocated that the HR function should be split into two. Teleperformance
ruthlessly engineered the divide.
It handed over the payroll function to finance. And the role of the HR
function was redefined as talent excellence guardians. This included
acquisition, engagement, care and retention of employees.
"We rewired HR to talent excellence in 2012 prior to this article. There
was no personal advice or external advice. Just seemed the right thing to
do basis employee centricity to advance employee experience," says Sanjay
Mehta.
Now came the task of finding a team of people to handle the task of talent
management. Only somebody who had been through the operations of
Teleperformance, and had been an agent himself could understand the needs
and issues of the employees, it was felt. So, a Teleperformer who was in
the thick of operations - Amandeep Singh Arora - was handpicked and brought
in as Vice President-Talent Excellence in 2012.
Arora describes how he had been with TP India for almost 13 years, starting
out as an agent, and then working across functions, including in the
training department. He was senior manager for operations when he was
chosen to front-end talent - both retention and acquisition. "I had
experience of doing 90 per cent of the tasks that our organisation does,"
says Arora.
His brief was simple: as somebody who had lived, practised and felt what
the agents did in the organisation, he had to map out their needs and
aspirations. "Essentially, I was putting all the journey I had in the
organisation on a new canvas," says Arora.
So how did he and his team of seven (five handpicked from operations)
re-engineer it? "There was nothing special really that we did," says Arora.
"What we did was proper listening to understand what our agents wanted,
what are their concerns, what do they look forward to."
*LISTENING HARD*
Today, as all scores show that both employee engagement and productivity
have risen multifold, Arora feels the biggest contributing factor was the
way they set about providing avenues for people to listen to each other.
Town halls - that much feted and talked about engagement tool - were
junked. As Mehta points out, like everybody else Teleperformance too had
earlier held town halls but soon found out that nobody really shared
serious grievances during such assemblies.
So in its place personalised CEO chat sessions were arranged. Mehta would
meet employees in small batches of 15 to 20 people. Forty sessions were
held last year (2014) and about 900 of the 5,000-odd employees got to chat
and share their wants and aspirations.
But even this was not deemed enough. So in a clever twist, Teleperformance
used its core strength - call centre operations - to create a standalone
channel for its employees. You could call it a call centre for its own
employees.
With the employee care (e-care) ticket channel, the lines were opened for
all its 5,000 employees across three sites and four offices to log in and
voice whatever they felt. "It was a real-time pulse check of what people
wanted," says Arora.
Six thousand tickets came in last year and ranged from complaints,
suggestions, fresh ideas on issues ranging from integrity, salary, food,
travel, facilities and so on. "From ideas on training needs to basic
hygiene issues, we started getting a lot of feedback," says Arora.
Managed like a mini call centre for employees, the e-care ticketing system
was connected to the intranet of the organisation, where employees could
log-in to 'My zone' and post an e-care request. A round-the-clock system,
e-ticketing is managed by a team of eight whose responsibility was to
provide first resolution within 24 hours of a ticket being raised, and case
closure in 72 hours.
A daily report (Voice of Internal Customer Report) is prepared and shared
with the MD (Mehta), CFO and heads of various departments, so everybody is
in the loop and listening in directly to employees.
So what have been the learnings from rewiring the HR at Teleperformance?
Arora says while listening was key, the other big learning was not to
create unnecessary processes for the sake of processes. Instead, understand
what the business is all about and work to optimise it.
As Mehta sums up, HR systems should be the icing on the cake, but if the
cake is not there, then where is the fun.
*Reproduced From Business Today. © 2015. LMIL. All rights reserved.*

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