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Article Title:
==============

Castle Mountain Buffs Up: Alberta's *Jewel of the South*

Article Description:
====================

When legendary ski-film maker Warren Miller's crew came to
Alberta to include Castle Mountain in his newest movie, it sought
an unpolished jewel. That's Castle Mountain: on the one hand, an
area remote, undeveloped and largely undiscovered; on the other,
a mountain with a roots-friendly vibe, huge snow dumps and
incredible skiing. It's a skier's paradise that's attracting
huge interest.


Additional Article Information:
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956 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-14 13:00:00

Written By:     Travel Alberta
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:[EMAIL PROTECTED]



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Castle Mountain Buffs Up: Alberta's *Jewel of the South*
Copyright (c) 2006 Travel Alberta, All Rights Reserved
Written by: Travel Alberta
http://www.travelalberta.com




When legendary ski-film maker Warren Miller's crew came to
Alberta to include Castle Mountain in his newest movie, it sought
an unpolished jewel.

That's Castle Mountain: on the one hand, an area remote,
undeveloped and largely undiscovered; on the other, a mountain
with a roots-friendly vibe, huge snow dumps and incredible
skiing. It's a skier's paradise that's attracting huge
interest.

You can still ski until late May at other Alberta ski resorts
such as Sunshine Village and enjoy one of the longest seasons in
North America.

But Castle Mountain is an area to watch for next year; not just
on the big screen when Warren Miller's new film comes to your
town. The resort's unique blend of small-mountain atmosphere and
big-mountain terrain attracted the Warren Miller film crew. The
team spent three days filming Castle this spring to capture the
essence of the mountain, the terrain and the snow quality, as
well as non ski-related activities, says Willi Vogl, president of
Warren Miller Entertainment Canada.

"This is a real local family mountain," he says, surrounded by
pizza and friendly locals in the cheerful T-Bar Pub. "No glitz,
great accommodations and unbelievable food. The best pizza
anywhere. It's probably one of the most unique areas I've been
since I was a little kid. This mountain is all about skiing."

Located in southwestern Alberta, Castle Mountain is two and a
half hours southwest of the international gateway city of
Calgary. The mountain offers a glimpse of a bygone era. There are
no high-speed quads, no million-dollar condos and no attitudes.
Yet the mountain, which sits on the Continental Divide, is prone
to the same snow-laden weather systems that pummel British
Columbia's legendary southern mountain ranges.


Take Advantage of the Powder

Castle fans quietly step into their skis and head uphill to take
advantage of the powder. Last February, almost 1.5 meters (4.5
feet) of snow blanketed the resort in less than a week. There's
no rush, no stress and no ego because the mountain is theirs to
ski. The parking lot is often empty, especially midweek, and odds
are good a skier will never cross another set of tracks all day.
Even during peak holiday periods, fresh tracks can easily be
found.

"On the busiest day we ever had we had about 4,000 people,"
says Peter Hodgson, an 18-year-old local skier filmed at Castle
by the Warren Miller crew. "But even then, it was a 10-minute
wait and you were back on the chair."

Only one rope tow and two double chairlifts access all that
powder, which is a blessing in disguise, says Andrew Rusynyk,
director of marketing and snow sports for Castle.

"Occasionally there may be lineups, but people still get fresh
tracks at 3:30 in the afternoon," he says.

The epic powder, laid-back attitude and surprisingly expansive
terrain are poorly kept secrets among powder hounds and ski bums.
But the rumors are also beginning to attract families. At Castle
they're greeted by an unpaved parking lot, cheap lift tickets
and a warm smile.

"I like the long, continuous, pure ski lines that we have
here," says Rusynyk, who's worked at Castle for the past six
years. "The steepness is exciting, but the fact you can make
turn after turn after turn on a consistent pitch is something you
don't find on many mountains."

The Chutes, arguably Castle's best-known descents, are home to
the world's longest slalom race. At 220 gates and an average
race time of 4.5 minutes to the bottom, it's a leg burner and
lung buster, says Rusynyk.


Mountain Makeover Underway

Because of its varied and steep terrain, Castle has traditionally
been a magnet for hard-core skiers. But that's changing. The
summer of 2006 will be one of significant progress for the
mountain. Not only will it become home to Alberta's only ski-in,
ski-out, privately-owned residences but a new triple chair will
also be installed, opening up easier terrain on neighboring Mount
Haig.

"The runs we've cut will all be novice and intermediate
terrain," says Rusynyk. "That still gives us 1,000 acres (404
hectares) for cat-skiing and for the back-country skiers; it gets
them much closer to the steeps."

The combination of new accommodation and triple chair, when
coupled with $50 tickets – some of the cheapest lift tickets
around – makes Castle an increasingly popular family destination.
While Rusynyk admits that 2006 seems to be a year of explosive
growth for the mountain, he also points out that in comparison to
other resorts, the expansion is very modest. "Our goal is to
achieve sustainability and to not overcrowd the mountain," he
says.

Unlike other Alberta ski resorts, Castle Mountain does not
operate within a National Park. That means it will continue to
have the ability to grow, says Klaus Roth, Travel Alberta
Portfolio Manager, Americas . "I think this whole resort, as it
develops, is off the beaten track and gives certain tranquility
from the big resorts and ski hills," he adds.

Like Vogl, Roth sees Castle as a "little jewel of the south."


Exciting New Terrain for International Skiers

"We are convinced this is the right resort for the international
skier who is looking for new and exciting places to ski," says
Roth, adding the mountain may eventually include heli-hiking in
the summer. "This is also a best-kept investment secret because
of the surrounding ski resorts; this is the only hill with growth
opportunities."

Those growth opportunities include new snowmaking capabilities,
aimed at ensuring the mountain can open early in December and
remain open into April.

"What we're trying to do with this mountain that's customized
for skiing and boarding enthusiasts is make it so they can come
here more often with the wife and family and the less-experienced
buddy," says Rusynyk. 





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Copyright (c) 2006 Travel Alberta, All Rights Reserved

Travel Alberta (http://www.travelalberta.com) is the destination 
marketing organization for the Province of Alberta. Guided by the 
Strategic Tourism Marketing Council, Travel Alberta is the steward 
for the effective delivery of tourism marketing programs. For 
information about our organization, please visit our Travel 
Alberta industry web site at http://industry.travelalberta.com


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