A Free-Reprint Article Written by: Scott Bywater Article Title: The Problem With Business Planning
See TERMS OF REPRINT to the end of the article. Article Description: If you go to a conventional business seminar, you are going to get the following advice: Write a business plan Do a swot analysis A competitor analysis etc. etc. And I can see why so many people are held back from starting a business. But I have another approach. A simper approach. Additional Article Information: =============================== 324 Words; formatted to 65 Characters per Line Distribution Date and Time: 2010-04-12 10:00:00 Written By: Scott Bywater Copyright: 2010 Contact Email: mailto:sbywa...@copywritingthatsells.com.au Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/business-planning-problem.shtml#get_code --------------------------------------------------------------------- The Problem With Business Planning Copyright (c) 2010 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au/ If you go to a conventional business seminar, you are going to get the following advice: Write a business plan Do a swot analysis A competitor analysis etc. etc. And I can see why so many people are held back from starting a business. But I have another approach. A simper approach. An approach which will tell you whether it's actually worth writing that damn plan. And that approach is... JUST WRITE A FRICKIN AD What do I mean by that? Well, let's say you go to China or get this amazing idea for a product. You could spend a month writing a business plan, coming up with statistics on how many you are going to sell, financial forecasting your future, etc. But none of that means anything unless THE AD WORKS. Or the sales letter. Or the web site. Or the flyer. Truth is, if nobody wants what you are selling then the business plan isn't worth the paper it's printed on. And none of your forecasts will come true. But if you write that ad... the phone rings... and the orders come flowing through...then you know you are onto a winning formula. ... because you can run that ad all over town. If it works in an Adelaide newspaper... it will probably work in a Sydney newspaper... a Melbourne newspaper, etc. And by the same token if it works in a suburban newspaper it will probably work in other suburban newspapers. But without the ad... without knowing if it sells... you certainly don't have a business. So my advice is if you've got a new idea... Risk as little as possible to get your hands on a small amount of the product you want to sell. Write an ad and see if people want what you have to sell. But make sure you write it the right way. Because just like a bad salesperson cannot sell much, neither will a bad advertisement. --------------------------------------------------------------------- As a direct response copywriter, Scott Bywater strives to educate business owners on how to generate more leads, get more of the "right type" of customers, differentiate themselves from their competition, and convert their leads into sales via his underground and "outside of the box" strategies. You can get his copywriting and marketing tips delivered to your inbox via his eye opening "Copywriting Selling Secrets" newsletter available at http://www.copywritingthatsells.com.au/ --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/business-planning-problem.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Scott Bywater can be reached at: sbywa...@copywritingthatsells.com.au *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:sbywa...@copywritingthatsells.com.au ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl Would you like to learn how to improve the performance of your article marketing campaigns? Download our F.R.E.E. 108-page Article Marketing Ebook at: http://thephantomwriters.com/ebooks/advanced-article-marketing.html ***************************************************************** * * This email is being delivered directly to members of the group: * * thePhantomWriters@yahoogroups.com * ***************************************************************** ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com/ is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by: Bill Platt 3010 E Raintree Stillwater, Oklahoma USA 74074 Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Scott Bywater http://www.copywritingthatsells.com.au/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
