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>  
> ‘Dead Island’ Rights Bought By ‘Wolfman’ and ‘Mummy’ Producer
> via /Film by Russ Fischer on 2/18/11
> 
> 
> It’s been a big week for the video game Dead Island, a trailer for which was 
> released and immediately became an internet sensation. The game had been all 
> but forgotten prior to that trailer, but now people at least know the name of 
> the game. Not that they know anything about the game, really. There is no 
> gameplay in the trailer, and even sites that were offered an early peek at 
> the playable action were cautious about saying they needed to see and play a 
> lot more.
> 
> But this isn’t about the game. It is about the movie that could come into 
> being because the trailer for the game was such a hit. If you watched the 
> trailer and assumed someone might quickly snap up the rights to make a film, 
> you were correct. Info on that deal is after the break. 
> 
> Here’s the news, via HitFix, for people who want no more than that: Sean 
> Daniel, a 20+ year producing veteran (Hard Target, Tombstone, The Mummy, The 
> Wolfman) has picked up the rights to Dead Island via The Sean Daniel Company.
> 
> What will he do with the rights? Will a film ever be made? We can’t answer 
> those questions right now. There is no script, not even a screenwriter. But 
> he saw that the interest in the trailer was high, and jumped on the rights. 
> Is that a smart business move? Maybe — someone else certainly would have 
> bought the option if he hadn’t. Now let’s see what he does with it.
> 
> The obvious approach is to not even bother with the game and treat the 
> trailer like a short film to expand into a feature. But even then there’s not 
> enough to sustain a movie — the trailer works for so many people because it 
> is very self-contained. It may play in reverse, but all the ideas are there. 
> How do you fill it out to make a feature that goes beyond the basic zombie 
> movie? (Given that the primary appeal of the game seems to be finding 
> creative ways to kill zombies, it might not be much help.)
> 
> Watch This: The Incredible ‘Dead Island’ Video Game Trailer
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> 
> 
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