At 07:56 AM 11/19/2009, Bob Camp wrote...
A typical TV has a design goal of a > 5 year lifetime. A "premium" TV has a design goal of a > 10 year lifetime. The theory is that if it doesn't last that long, the customer will not buy another one from your brand.
An even more extreme example might a simple automotive oil filter. Design life of a few hundred hours, but needs a very high MTBF, because if the filter fails, the engine may not be far behind.
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