I have used a similar assignment. There is a wonderful collection of ad images at http://scriptorium.lib.duke.edu/
Ken PS - Her name is spelled Rayn*e*r On Thu, 09 Oct 2003 11:32:15 -0700 (PDT) Robin Abrahams <[EMAIL PROTECTED]> wrote: > TIPSters-- > > I gave the following assignment as an extra-credit option in my intro > psych course. It's turned out so well that I think I may use it as a > regular assignment next semester. > > "As we know from class, the behavioral psychologist Watson was forced > out of academia in 1920 when it was discovered he was having an affair > with one of his graduate students. (Rosemary Raynor, his co-author on > the "Little Albert" paper.) Being brilliant, unscrupulous, and out of a > job, he naturally turned to advertising as a second career. Watson had a > great effect in changing the nature of American advertising by applying > psychological principles and appealing to peoples' desires and fears. > Prior to that time, advertising had been much more straightforward and > unemotional. He also used classical conditioning in advertisements, > teaching consumers to associate products (the conditioned stimulus) with > desirable states of mind (friendship, happiness) or being (beauty, sexual > pleasure). > > > > "For this assignment, you should find two ads for similar products. One > should be an ad from 1910 or earlier; the other from 1940 or later. > (You can easily find old ads on the internet.) Turn them in to me along > with a page contrasting the two ads and analyzing how the post-1940 ad > uses principles of association (classical conditioning) and emotional > appeal." > > The ads that the students turned in were startlingly different, and got > a nice bit of psychological history across in a very vivid way. Judging > from the students' analyses, they really seemed to understand the > principles of association once they encountered them in this fashion. (Of > course, the only students who ever do extra credit are the ones who don't > need it,so it's a biased sample.) > > If any of you are teaching learning, behaviorism, or history & systems, > you may want to give this assignment a try. > > Robin > > ---------------------- Kenneth M. Steele, Ph.D. [EMAIL PROTECTED] Dept. of Psychology Appalachian State University Boone, NC 28608 USA --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
