Since I'm already in trouble for broaching "political" topics here (use your delete key now!), here is one which bears greatly on topics of fair statistical analysis of data (psychological or otherwise). What is George Gallup's political affiliation anyway? Read on...
Christopher Green

-------- Original Message --------
http://www.theleftcoaster.com/archives/002806.html

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Why You Should Ignore The Gallup Poll This Morning - And Maybe All Of Theirs

This morning we awoke to the startling news that despite a flurry of different
polls this week all showing a tied race, the venerable Gallup Poll, as
reported widely in the media ([
http://www.usatoday.com/news/politicselections/nation/president/2004-09-17-gallup-poll_x.htm
]USA Today and [
http://www.cnn.com/2004/ALLPOLITICS/09/17/presidential.polls/index.html ]CNN)
today, showed George W. Bush with a huge 55%-42% lead over John Kerry amongst
likely voters. The same Gallup Poll showed an 8-point lead for Bush amongst
registered voters (52%-44%). Before you get discouraged by these results, you
should be more upset that Gallup gets major media outlets to tout these polls
and present a false, disappointing account of the actual state of the race.
Why?

Because the Gallup Poll, despite its reputation, assumes that this November
40% of those turning out to vote will be Republicans, and only 33% will be
Democrat. You read that correctly. I asked Gallup, who have been very
courteous to my requests, to send me this morning their sample breakdowns by
party identification for both their likely and registered voter samples they
use in these national and I suspect their state polls. This is what I got back
this morning:

Likely Voter Sample Party IDs – Poll of September 13-15
Reflected Bush Winning by 55%-42%

Total Sample: 767
GOP: 305 (40%)
Dem: 253 (33%)
Ind: 208 (28%)

Registered Voter Sample Party IDs – Same Poll
Reflected Bush Winning by 52%-44%

Total Sample: 1022
GOP: 381 (38%)
Dem: 336 (33%)
Ind: 298 (30%)

In both polls, Gallup oversamples greatly for the GOP, and undersamples for
the Democrats. Worse yet, Gallup just confirmed for me that this is the same
sampling methodology they have been using this whole election season, for all
their national and state polls. Gallup says that "This (the breakdown between
Reeps and Dems) was not a constant. It can differ slightly between surveys" in
response to my latest email. Slightly? Does that mean that in all of these
national and state polls we have seen from Gallup that they have "slightly"
varied between 36%-40% GOP and 32%-36% Democrat? I already know from an email
I got from Gallup earlier in the week that in their suspicious Wisconsin and
Minnesota polls they seemingly oversampled for the GOP and undersampled for
the Dems. For example in Wisconsin, in which they show Bush now with a healthy
lead, Gallup used a sample comprised of 38% GOP and 32% Democratic likely
voters. In Minnesota where Gallup shows Bush gaining a small lead, their
sample reflects a composition of 36% GOP and 34% Democrat likely voters. How
realistic is either breakdown in those states on Election Day?

According to [ http://www.zogby.com/news/ReadNews.dbm?ID=859 ]John Zogby
himself:

If we look at the three last Presidential elections, the spread was 34%
Democrats, 34% Republicans and 33% Independents (in 1992 with Ross Perot in
the race); 39% Democrats, 34% Republicans, and 27% Independents in 1996; and
39% Democrats, 35% Republicans and 26% Independents in 2000.

So the Democrats have been 39% of the voting populace in both 1996 and 2000,
and the GOP has not been higher than 35% in either of those elections. Yet
Gallup trumpets a poll that used a sample that shows a GOP bias of 40% amongst
likely voters and 38% amongst registered voters, with a Democratic portion of
the sample down to levels they haven’t been at since a strong three-way race
in 1992?

Folks, unless Karl Rove can discourage the Democratic base into staying home
in droves and gets the GOP to come out of the woodwork, there is no way in
hell that these or any other Gallup Poll is to be taken seriously.

How likely is it that the Democrats will suffer a seven-point difference
against the GOP this November or that the GOP will ever hit 40%?

Not very likely.

The real problem here is that Gallup is spreading a false impression of this
race. Through its 1992 partnership with two international media outlets (CNN
and USA Today), Gallup is telling voters and other media by using
badly-sampled polls that the GOP and its candidates are more popular than they
really are. Given that [ http://www.dailykos.com/story/2004/9/16/212615/645
]Gallup’s CEO is a GOP donor, this should not be a surprise. But it does
require us to remind the media, like Susan Page of USA Today, who wrote the
lead story on the poll in the morning paper, and other members of the media
who cite this poll today, that it is based on a faulty sample composition of
40% GOP and 33% Democratic.


Michael C. Gemar
Desktop Publishing and Technology Support
SMARTRISK
790 Bay St., Suite 401
Toronto, ON M5G 1N8
Direct line: (416) 596-2714
Fax: (416) 596-2700

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