If you want to approach this using hypothesis testing, what is the null 
hypothesis?  No shift in preference?  No systematic shift in preference? (Given 
the strong initial preference, I'm not sure what a "non-systematic shift" would 
look like.)

The best statistical technique might be "point and grunt."


Michael T. Scoles, Ph.D.
Interim Chair, Dept. Psychology & Counseling
University of Central Arkansas
Conway, AR 72035

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