A few years ago I came across a cleanly done empirical study that found a high 
and strong positive relationship between chewing gum and test performance. 
They had both a a sham chewing condition and a nothing condition as controls. 
I'll have to dig around....

I always thought it would be a clever study for students to replicate but had 
no 
takers. Sigh. Why do students have such an aversion to research? I try to find 
the 
most engaging studies for them to replicate....I guess it's work.

Annette

Annette Kujawski Taylor, Ph.D.
Professor of Psychology
University of San Diego
5998 Alcala Park
San Diego, CA 92110
619-260-4006
[email protected]

---- Original message ----
>Date: Sat, 27 Dec 2008 00:25:05 -0600
>From: Rick Froman <[email protected]>  
>Subject: [tips] Cognitive effects of chewing gum  
>To: "Teaching in the Psychological Sciences (TIPS)" 
<[email protected]>
>Cc: "[email protected]" <[email protected]>
>
>I saw some footnotes in an ad in Sports Illustrated for Wrigley's gum. 
Following up at:
>
>http://wrigleygumisgood.com/focus_concentration_alertness.html
>
>produces reports of various ways that chewing gum can improve cognition.
>
>Looks like an interesting site to investigate in Research Methods.
>
>The initial ad caught my eye with a reference to an article in Psychological 
Science:
>
>Yue, Z., Huang, L., & Zhou, X. (2006). Regional brain activities during gum 
chewing. Psychological Science, 29, 1153-1156.
>
>The original ad in Sports Illustrated was on p. 87 of the December 29, 2008 
issue.
>
>
>Rick
>
>Dr. Rick Froman, Chair
>Division of Humanities and Social Sciences
>John Brown University
>Siloam Springs, AR  72761
>[email protected]
>
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