On Wed, 29 Apr 2009, Michael Britt went:
Yesterday I went into the Apple store to pick up a few gadgets and I thought the store looked a little sparse. Something was missing but I couldn't figure out what it was.
[...]
Since you can check out with any of the sales people anywhere in the store using a portable "register", Apple apparently feels there's no need for an actual physical counter. The sales guy admitted that most people feel uncomfortable with this arrangement. Many customers go looking for any counter that looks like it might be a checkout counter and they stand in front of it. [...] Not sure where this behavior fits: social norms? situational norms?
I've noticed the same thing. It's been a long time since I read about script theory <http://en.wikipedia.org/wiki/Script_theory>, but I think that's how I would frame it. Apple Stores have removed a standard element of the "going into a store and buying something" script. --David Epstein [email protected] --- To make changes to your subscription contact: Bill Southerly ([email protected])
