The idea of "ritualized contact" emanates from the ethological writings of Robert Ardrey and Desmond Morris.But I think that it may well apply to gatherings at Starbucks which have for some reason I never understood is being perceived as a community in its own right.Starbucks appears to be playing a dual role as being a business as well as a community and a ritualized one as such.But the gathering at Starbucks may have more to do with who can afford a $4 cup of coffee than any need for interdependence.And as the cross-cultural dude on Tips Starbucks appeal more to whites than to blacks because the sense of community is already inherent within blacks. But the major element that contributes to expensive ritualized places like Starbucks is the underpinning idea that the more cash a group of people are willing to spend then the greater the bonding will be as a community.Habitual Starbucks customers probably go through more highs and lows throughout the day than 7 Eleven coffee drinkers and may not have anything to do with strength of coffee,although I admit sugar could be a culprit here. Another variable from the U.S-centric angle was pointed out by William Lederer who labels the U.S as a Nation of Sheep.We love the feeling of being in a gathered group while maintaining our sense of independence.But true group feeling calls for interdependence, I like the way they do in some parts of Europe.It is the guest-at-my-table idea.People will go to an outside cafe and leave an empty seat so anyone can join them.
Michael Sylvester,PhD Daytona Beach,Florida --- To make changes to your subscription contact: Bill Southerly (bsouthe...@frostburg.edu)
