I am surprised that Paul Rozin is not mentioned in the article since he has done the most work (in the USA) on this topic.

The price difference between the real Blackie and an exact copy illustrates the power of the effect of having been connected with some famous event.


Ken

---------------------------------------------------------------
Kenneth M. Steele, Ph.D.                  [email protected]
Professor
Department of Psychology          http://www.psych.appstate.edu
Appalachian State University
Boone, NC 28608
USA
---------------------------------------------------------------



On 3/9/2011 10:58 PM, Carol DeVolder wrote:
 From the New York Times: a look at why people pay bajillions for
famous peoples' stuff. Personally, I don't think I would do it,
although I would be sorely tempted by Mr. Clapton.
http://www.nytimes.com/2011/03/09/science/09guitar.html?_r=1&src=recg
<http://www.nytimes.com/2011/03/09/science/09guitar.html?_r=1&src=recg>


<http://www.nytimes.com/2011/03/09/science/09guitar.html?_r=1&src=recg>
--
Carol DeVolder, Ph.D.
Professor and Chair, Department of Psychology
St. Ambrose University
518 West Locust Street
Davenport, Iowa  52803
563-333-6482

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