Hmmm, I don't get this one, Chris. Unless I am missing something, mere exposure 
effect is the tendency to like something better the more you've been exposed to 
it. Supposedly one manifestation of this effect is that even "subliminal" 
exposure can lead to greater liking--a person may have no conscious awareness 
of being exposed to something but comes to like it better. It also explains why 
propinquity often leads to relationships (yes, I actually married my next door 
neighbor). Or why even that annoying commercial on TV can be effective.

But I don't see the fit here. Please provide some enlightenment about what you 
were thinking in terms of the relationship.

Annette

Annette Kujawski Taylor, Ph. D.
Professor, Psychological Sciences
University of San Diego
5998 Alcala Park
San Diego, CA 92110
tay...@sandiego.edu
________________________________________
From: Christopher Green [chri...@yorku.ca]
Sent: Wednesday, December 07, 2011 11:20 AM
To: Teaching in the Psychological Sciences (TIPS)
Subject: Re: [tips] Climbing Mount Everest

On Dec 7, 2011, at 9:42 AM, "Michael" <mich...@thepsychfiles.com> wrote:

> I was listening to a podcast yesterday in which they were talking about
> how shortly after the release of the very popular book "Into Thin Air",
> which chronicled the harrowing journey one reporter took up Mount Everest
> (in which several people died) applications from tourists to climb the
> mountain actually went up.  The speakers couldn't quite nail down why and
> neither can I.  What would be the psychological mechanism at play here?


See "mere exposure effect," pioneered, I think, by Zajonc in the 1970s.

Chris Green
York U
Toronto

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