I think the switch from car to multiplication is not central, but rather the 
context of it being the nerd's idea of vandalism....and the 
incongruous/minimalist expression of vandalism as small writing.

 
G.L. (Gary) Peterson,Ph.D
Psychology@SVSU


On Dec 7, 2013, at 2:54 PM, Michael Britt <mich...@thepsychfiles.com> wrote:

> I can't seem to get something funny out of my mind and I was wondering if 
> anyone on TIPS and a thought about this. Recently  I featured this funny Vine 
> video on my podcast:
> 
> https://vine.co/v/hOjHxFjDznT
> 
> I talked about the video in terms of stereotypes, but I keep wondering why 
> the "4x4=16" part is funny.  The only concept that came to mind is that of 
> "perceptual set".  I remember some study where participants are shown a 
> series of pictures of rabbits and then are shown the duck/rabbit illusion.  
> In this case, they see the rabbit easily because as I understand it the 
> researchers have created through the repeated presentations of the rabbit 
> pictures an expectation or a perceptual set for rabbits.
> 
> So here's what I've been thinking: we're all pretty much used to seeing "4x4" 
> on a blackboard as a multiplication question.  When you see "4x4" on a car 
> you used to thinking of it in terms of "four by four" and not in terms of 
> multiplication.
> 
> So is the video funny because it forces us to change our way of thinking? It 
> forces us to think of something we typically think of in one way, in another 
> way.  
> 
> But I’m still left with this question: why does sudden "switching" of 
> perspective make us laugh?
> 
> Michael
> 
> 
> Michael A. Britt, Ph.D.
> mich...@thepsychfiles.com
> http://www.ThePsychFiles.com
> Twitter: @mbritt
> 
> 
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