Question:  Does social media and the internet encourage a diversity
of opinions in general discussions or do they pressure one to conform
one's opinion is variance with "popular opinion"?

Answer:  Do I really need to tell you? ;-)

New research by the folks at Pew Research and Rutgers seems
to show that when people realize that their opinion is different from
the majority, they tend not to express it.  The researchers did a
survey study (half of the respondents were contacted by landline
telephone, the other half by cell phone) using the Snowden-NSA
situation as a focus.  At least with this topic, people seemed to
repress divergent opinions.  The study is getting some popular
media coverage, such as the NY Times; see:
http://www.nytimes.com/2014/08/27/upshot/how-social-media-silences-debate.html?emc=edit_th_20140827&nl=todaysheadlines&nlid=389166&abt=0002&abg=1
One can access the Pew study here:
http://www.pewinternet.org/2014/08/26/social-media-and-the-spiral-of-silence/

The "Spiral of Silence" is one explanatory framework used to
interpret the results: this refers to the tendency of not speaking
about policy issues in public when the one's point of view is not
shared by others.  For more on the spiral of silence, see the
Wikipedia entry:
http://en.wikipedia.org/wiki/Spiral_of_silence

I am sure that one might be able to come up with instance where a
person was more than willing to share their opinion with others,
regardless of others reactions to it (which is why the common advice
for family get togethers is never discuss politics, religion, or Fox
News).  One conclusion seem to be that in social media, people
seek out others with similar views and become less tolerant of
"inconsistent" opinions.  There is no mention of the Asch conformity
research but perhaps this is an oversight (for more on Asch, see
the Wikipedia entry:
http://en.wikipedia.org/wiki/Conformity_experiments ).

-Mike Palij
New York University
m...@nyu.edu


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