Yep, it's a challenge....
[EMAIL PROTECTED] wrote:
Date: 14-FEB-2003 11:53:47
From: [EMAIL PROTECTED]
Subject: Find it in the movie????
To: [EMAIL PROTECTED]
InfoTrac Web: Gen'l Reference Ctr Gold.
Source: ADWEEK Eastern Edition, July 15, 2002 v43 i29 p32(1).
Title: 'Flash' Taco.(TDA Advertising & Design's new spots for Wahoo's
Fish Taco restaurants)(Brief Article)
Author: Justin Marciniak
Subjects: Advertising agencies - Services
Restaurant industry - Advertising
Companies: TDA Advertising and Design - Services
Locations: United States
SIC code: 7311; 5812
Business Collection: 140W3113
Electronic Collection: A89432156
RN: A89432156
Full Text COPYRIGHT 2002 VNU Business Media
TDA Advertising & Design's new spots for Wahoo's Fish Taco restaurants In
Colorado have customers asking for "Flashdance Pepsi."
One of the three new 30-second commercials from the Boulder-based agency opens
with two kids approaching a Wahoo's counter with awe. A cheesy voiceover hawks
collectors' cups that it claims were featured in Teenage Mutant Ninja Turtles,
Flashdance and Ferris Bueller's Day Off, but they turn out to be plain Pepsi
cups.
Clutching his cup, tile first kid mumbles, "Flashdance collectors' cups are
cool." His pal replies, "Very cool."
[Graphic omitted]They were cool enough to cause Colorado consumers to ask for
"Flashdance Pepsi" days after the spot's Introduction, said Jonathan
Schoenberg, creative director and copywriter on the campaign.
Outdoor, print and two more TV spots for the Santa Ana, Calif.-based client
started rolling out earlier this month. In the work, TDA mocks movie meal
deals--which, Schoenberg said, always seemed "evil"--as well as ad agencies.
The copy reads, "Advertising agencies lie. Tacos don't."
If agencies truly do lie, should we believe that consumers want "Flashdance
Pepsi?" We'll take TDA's word.
-- End --
Do you Yahoo!?
Yahoo! Shopping - Send Flowers for Valentine's Day
