Moreover, from the next section "How It Works":

Instant personalization *partners sometimes use an email hash process to 
> see if any of their users are on Facebook and get those users' User IDs*. 
> This process is similar to searching for someone on Facebook using an email 
> address, except in this case, *the email addresses are hashed so no 
> actual email addresses are exchanged*. *The partner is also contractually 
> required not to use your User ID for any purpose (other than associating it 
> with your account) until you or your friends visit the site*.


They get (limited, it seems) access to Facebook's user information in order 
to see if any of their users are also on Facebook. They can't use your fb 
user id until you visit their site (which begs the question: how do they 
know you've visited their site assuming you don't have an account or 
haven't logged on?)

In addition to public info, it can see your user id, friends list (and any 
info *they* have made public). *Unless given your express permission, the 
site/app cannot see any information you haven't made public*. 

But, y'know. You may have given that permission in *their *ToS. ;")

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