Dear ToS;DN community,

As I am a new user, this is my occasion to introduce myself. I am a 
designer and a Ph.D student researching in the area of user privacy issues 
in digital services and embedded sensing technologies.

Since my research interests covers ToS and Privacy policies I would like to 
use the ToS;DN platform as a tool to understand privacy issues related to 
the usage of some 'smart devices' such as the ones listed here 
<http://enchantedobjects.com/wp-content/uploads/EnchantedObjectsPoster.png>.

My first experiment is with Mimo's Privacy policy 
<http://mimobaby.com/legal/#PrivacyPolicy>. In order to better understand 
Privacy Policy (PP) I will forward my rating proposals using the new 
ToS;DN's platform form (when I will be able to use it 
<https://groups.google.com/d/msg/tosdr/t4Rb8pX88rU/1Q5uOFmDbYoJ>). In 
addition, I have an open question regarding a particular aspect of the PP, 
for those in the community interested to answer.


I apologize for the length of my email.

In order to ease the reading I have put some descriptors. 

*The final questions are at the end* (/// questions).

Thanks in advance to everyone that will take this into consideration and 
give their opinion.



/// What is Mimo

Mimo is a cloud base baby monitor that, using the company's words: “[helps 
parents to] get real-time audio and insights about [their] baby’s sleep 
activity, right on [the] smart device, from anywhere in the world”.

/// brief introduction to Mimo's Privacy Policy

It seems that Rest Device Inc., who is the organization owning Mimo, 
collects 3 principal kind of user information: (1) *personal information*, 
(2) *aggregated information* and (3) *profile*, which is a combination of 
both the information gathered from users and acquired from third parties. 
Even though privacy policy (PP) related to Personal Information are clear 
and well explained, PP for ‘Profile’ looks to be more ambiguous.

(1) *Personal Information* "means information that specifically identifies 
an individual (such as a name, address, telephone number, mobile number or 
e-mail address) or other information about that individual that is directly 
linked to Personal Information. Except for some 'features that give [users] 
the option to share certain of your information with friends and other 
third parties, [the service] do not share Personal Information with third 
parties. Moreover, Personal Information does not include "aggregate" 
information’.


(2) *Aggregated information* are not linked to Personal Information but can 
be shared with affiliates organizations and business associates e.g. 
'aggregated demographic information about our user'.

The situation is more complicated for the *Profile* (3). As claimed by the 
company: It is made ' by storing 'information that we collect through 
cookies, log files, clear gifs, and/or third party sources to create a 
"profile" of your preferences'. Moreover, Profile information is shared 
with third parties in aggregated form only.

Again, at least for the moment Mimo 'does not tie users Personal 
Information, or purchasing history, to information in the profile, in order 
to provide tailored promotions' etc. that it should means that Profile and 
Personal Information are kept separately.

/// the controversial part

The more controversial part came at this point: 'To *enrich our profiles* 
of individual customers, we tie [information purchased *from third parties*] 
to the *Personal Information* [that users/individual customers] have 
provided to us. For me, such sentence sounds like a negation of what has 
been claimed above, when the company told that Profile and Personal 
Information are not tied together, and now they are.

/// questions

*[1] If that is true it means that Profile is a combination of Personal 
Information and aggregated data that was not supposed to be linked together 
(?).*

*[2] Finally, even though Profile is shared with third parties in 
aggregated form only, does it mean that Rest Device Inc. does not share 
users personal data* with third parties?*

I am sorry if I made some ingenuity during my explanation and/or if my 
summary of the Mimo's privacy policy is not so clearly explained.


*with ‘Personal Data’ I am taking into consideration the definitions in 
Article 2 of EU Directive 95/46/EC: Any information relating to an 
identified or identifiable natural person (“data subject”); an identifiable 
person is one who can be identified, directly or indirectly, in particular 
by reference to an identification number or to one or more factors specific 
to his physical, physiological, mental, economic, cultural or social 
identity.

-- 
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