Product naming is pretty much a black art -- if you can find one that
reads "positively" to the marketing types and doesn't infringe on
trademarks, you've done pretty well. To try to avoid anything that
could be morphed into a negative by a user is damn near impossible.
I'm reminded of a story I heard years ago about a couple who wanted to
give their newborn daughter a name that other kids couldn't make fun
of. After months of agonizing, they finally settled on "Amber".
After she was born, the father loaded up their five-year-old to go see
his new little sister. "Say 'Hi' to your little sister, Jimmy..."
"Hi, Amburger".
I don't think you can avoid creating names that can be mocked. The
trick is to create a product that customers don't want/need to mock.
Shane O.
On 12/7/05, Israel J Pattison <[EMAIL PROTECTED]> wrote:
> The conversation about TRS-80 and PS/2, I had to point out that the computer
> industry seems plagued by brand names that are easily parodied. I wonder
> why these companies don't think about the nicknames their products will
> acquire once they reach the end user. Here are a few I can think of:
>
> DB/2, PS/2, OS/2: Half a {computer, database, operating system}
> PS/2: Piece of Snot/2
> TRS-80: Trash-80
> Thinkpad: Stinkpad
> Intellistation: Repellistation
> Aptiva: Craptiva
> Logitech: Logiwreck
>
> Can you think of others?
>
> --
> Israel J. Pattison
> Raleigh, NC
> Email: [EMAIL PROTECTED]
> Web: http://www.fanana.net
>
> "Infinity, dear [friends], extends not only outward, but inward, into each
> human heart." -- Dr. E. Urner Goodman
> --
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--
Shane O.
========
Shane O'Donnell
[EMAIL PROTECTED]
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