If I borrow my dvd to a friend he will almost certainly watch the film once
and never buy it. I will not buy it twice.
So after all, no one gives any money to your shop owners, just like if I give
my friend a copy.
If we both watch only CC films and movies, your shop owners will never see a
single cent.
It's like MagicBanana said: the poor candlemakers, ruined by people who use
electricity!
The only difference is: back then, there was no law which made using
electricity illegal and there were no candle companies who called the use of
electricity "piracy".
By the way, I don't do any illegal sharing; it's not necessary for me. I
listen to jamendo songs or download songs on youtube which is in my country
perfectly legal, if the copyright holder uploaded the song.
I just find it justified if people do.
At the and of the day, neither I nor the people who shared illegally gave
money to some shop owner.
Don't see the difference.
The shops you've been talking about have become unneccesary due to technical
innovation.