It's not that hard to put up such a site. Particularly when you have as many people working on the project as they do. It gets more complicated when you have things like a shopping cart, internationalization, translations, currencies, etc. Those things don't exist with the default deployment of something like Drupal.

There are pre-configured environments I could deploy in all of about 10 minutes. The main thing that would take time at that point is the content. However, even that probably didn't take more than a week or two.

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