@antiesnob:
Of course you are free to choose the meaning of the word "software" on your
own, but there arises a serious problem:
In this community, people refer to - what you call - proprietary programs
whenever they hear "proprietary software".
So we're talking about different things.
If we take your definition then some proprietary software might be considered
as acceptable, for instance wallpapers.
This is not true for the community's (and fsf/gnu's) definition, since they
refer to prop. programs.
So maybe it is sensible to use the most common meaning.