There's no product key or license key with new OEM preinstalled Windows systems that is known to the user. There are programs that generate a key based on the BIOS string but it's of no use even if you get it. There's no sticker. It's a string in the BIOS that the installer is looking for. No string found, it will prompt for a retail key or if a generic key was used, it will ask for a new valid key.

The BIOS string makes it possible to reinstall any time without a key and activate without an internet connection. A retail license, once installed, will need no key for later reinstallations, but its validity is checked against a registration server key, so the user must go online.

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